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VIS 251 Advertising Design Assignment Sample SUSS Singapore

VIS 251 Advertising Design Assignment Sample of SUSS, Singapore

In this assignment sample, we will be going to discuss the Advertising Design SUSS, Singapore. As the art of advertising design continues to evolve, it is becoming increasingly important for students and professionals alike to acquire a better-rounded knowledge base.

This module aims not only at instilling fundamental techniques in this field – but also equipping you with an understanding of how advertisements are created using elements such as visual imagery that produce audience-specific messages by way of analogy or communication layout.

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You will learn about various types of ads including print, radio, television, and internet marketing while developing your skills through assignments geared towards professional standards like branding identity development! Advanced designers may have some trouble grasping these concepts if they lack prior experience; however, our coursework focuses on moving forward from there which means no one has any excuse when it comes time for assessments!

This course was designed to meet the needs of working professionals, recent grads, and those looking for a head start in their careers. In this class, you will learn the best ways to develop a successful campaign for your brand or project while improving your skills through hands-on assignments!

In order to succeed in this course, you must be willing to put forth consistent effort outside of lecture hours. We will not spoon-feed you everything but if you are willing to read lectures and complete readings on important topics we guarantee that this course is relevant to anyone who uses or incorporates design into their profession or daily life. This is an opportunity for both professional growth and personal study. You should take it seriously!

TOA, TMA, GBA Assignment solution of Emotion-Focused Therapy for Couples Modules SUSS

At the end of this course, Singaporean students will be able to learn the Emotion-Focused module with the help of the following learning outcomes :

1.Discuss the evolution of advertising, the role of advertising, and the essentials of advertising – people who create advertising, advertising media, drivers of advertising, and advertising ethics.

The evolution of advertising, the role of advertising, and the essentials of advertising – people who create advertising, advertising media, drivers of advertising, and advertising ethics are all interrelated and interdependent. The process of the evolution of advertising is very complex, interesting, and worth looking at. Here are some highlights that are important to consider:

Advertising media include all kinds of ways in which advertisers convey information about their product or service to their audience. Various types of media, such as television, radio, newspapers, magazines, billboards, movies/videos on demand (VoD), posters on public transport systems, and the internet have been developed over time. Products can be promoted by means of sponsorships or through mass merchandising.

Read also this sample: MKT360 Internet and Social Media Marketing TMA Sample

2.Describe and discuss the six phases of an advertising project process.

There are many different ways to manage content marketing projects, but a good six-phase plan includes the following phases:

  1. Research
  2. Analysis
  3. Strategy (goals)
  4. Prototyping and production (presentation design and other key materials)
  5. Evaluation (testing and analysis of results against goals)
  6. Repeat steps 1-5 for new projects or continual optimization of existing campaigns.

3.Examine the brand idea, its role and function, and components.

We can examine the brand idea, its role and function, and components through four perspectives:

  • Consumer – this can be a self-analysis of the target consumer (age, personality type, preferences, etc.), or an analysis based on other research
  • Category level – trends and competitive advantages the analyst may have insights into popular styles, icons, colors, or logos that are used in similar product categories and should be avoided to maintain brand integrity
  • Functional level ­– how does the brand fit with the company’s vision and mission?  How does it support corporate goals?  How will it help to achieve sales objectives?  Is there additional functionality offered by the content marketing strategy?

For instance, if you are targeting golfers over 50 years old in a particular geographic region who enjoy playing golf, you may choose to advertise in publications and podcasts with a large number of these demographics.

You can use content marketing strategies (newsletters, blog posts, etc.) to reach out to these potential customers on the level of thought leadership or education.  What kind of information would be applicable for your company’s product?

  •  Bottom line – what is the cost-benefit analysis?  These kinds of questions will get your team thinking about creating an ROI analysis report based on findings from the above categories.

4.Analyze the role and function of a campaign and its various applications.

We can analyze the role and function of a campaign and its various applications and apply them to our business plan by using the Five-Forces Model.

How can you use this model?  First, identify what are your company’s main competitors in your specific industry and how do they position themselves as a better choice for consumers or businesses. Once identified, come up with a unique strategy that will help your product stand out from the rest of the competition within your respective industry.

As I’ve stated in other posts, a good portion of your campaign should focus on creating a strong online presence through social media networks while still focusing on traditional marketing tactics (print ads, billboards). Once launched, monitor everything closely and ensure that you’re staying updated to market changes and customer needs and wants.

5.Comment on art and copy, their roles, applications, and components.

Art refers to any visual aspect of content that is meant to be aesthetically pleasing. From box designs, movie posters, and home pages, anything is considered art if its main purpose is to impress the viewer with aesthetic value. Since it has yet another role in communications, art can also serve as an effective tool for getting attention from viewers.

This makes it one of the core elements used in designing a website or magazine cover page. Copy on the other hand relates more to written messages which are plain text intended for clarification or deliverance of information. Aside from using words, you may use numbers or symbols as well.

The most common example would be phone numbers which you may use in order to make it easier for people to remember. The last category is multimedia which includes video, image, and audio files which are automatically played when a page or site has been opened.

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6. Execute an effective client brief or/and creative brief for an advertising campaign.

We can execute a client brief or/and creative brief for an advertising campaign through various ways such as e-mail, letter, and the best way is to give it directly in person.

The execution of a written brief happens after getting approval from our client on what direction they want their advertising campaign to go. In most cases, we execute an advertising campaign that has been approved by the client, or we may create our own even if there is no specification on how they want us to handle their designs. Media in your organization and identify one tool that you use for marketing purposes and describe its usage.

7.Appraise the advertising message with insights from the brand and target audience.

We can appraise the advertising message with insights from the brand and target audience. This allows us to know whether the advertisement is successful or not. We can also get some insights on what kind of mood it conveys and how well it connects with a certain audience.

Use your knowledge of media theory and practice to analyze how the design message is presented in one piece of popular media, such as television, radio, magazine, newspaper, or online.

We choose a radio for our example: Media that uses sound waves to transmit information has existed since the first demonstrations of mechanical devices for copying sounds by means of codes and patterns on smoked glass panels.

8.Review the big idea with a demonstration of tools that stimulate creative thinking through the concept-generation process.

We can review the big idea with a demonstration of tools that stimulate creative thinking through the concept-generation process by having students observe an idea’s process to stimulate creative thinking. We could have a demonstration of tools that stimulate creative thinking through the concept-generation process by playing to them with media like radio, television, magazine, or newspaper as examples.

9.Outline the use of creative approaches for an advertising campaign.

We can outline the use of creative approaches for an advertising campaign through observing commercials and figuring out what makes them good or bad. We can outline through the use of print media to understand how they utilized creative approaches for an advertising campaign and factors that contribute to success.

We could explore this by looking at examples in magazines, newspapers, radio, websites, or television of campaigns that have been successful with personalizing ads toward a specific target market instead of focusing on a broad-spectrum approach. Then we could discuss which techniques from those sources were used successfully and why.

We can use technology tools effectively with regards to advertisements through conducting research using digital resources such as the Internet or databases to find data regarding advertising rates.

Read also: Digital Media Impact on the Active Economy of Singapore Essay

10.Illustrate a campaign through the use of storytelling and campaign structures.

A campaign through the use of storytelling and campaign structures by the National Highway Traffic Safety Administration is an effective campaign because of the way it portrays a life-threatening situation in which texting while driving occurred. The video shows how the driver of a car was distracted by his phone and lost control, causing his car to roll over several times before it finally came to rest in front of him.

It is crucial for our community members to be able to identify with situations like this, and through using storytelling techniques; we can help establish credibility for the NHTSA. We could also conduct research on other advertisements that are directed toward drivers so that we can see what types of videos have been successful with viewers so that we can implement similar styles into our own campaign.

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11.Demonstrate designs across various media.

We can demonstrate designs across various media through our past campaigns for T-Mobile, where we used print ads, radio spots, and full video production to help raise awareness of their new product. The main task in this campaign was to show how easy it is to improve your cellular service by switching to a T-Mobile plan that includes UNLIMITED data.

The first media piece we created was the print ad shown above. This design features an image of a man’s hand manipulating different black circles which act as the buttons on his phone; each button represents another carrier with different data plans and charges attached to them.

Read more: COM105 SUSS Media Communication in a Changing World Assignment Answers

12.Develop unconventional advertising with its impact through the amplification effect.

We can develop unconventional advertising with its impact through the amplification effect. Unconventional means to leave an audience with a message that inspires action. One of our unconventional advertising techniques is the amplification effect which is commonly used in viral marketing strategies to spread information rapidly and efficiently.

For example, this technique was used with great success by Susan Boyle on Britain’s Got Talent when she busted out her singing chops that no one knew existed. We can also take advantage of the amplification effect in order to create a buzz about something before we have even developed it fully. This causes an educational campaign or story to rapidly gain advertisers’ support without having to necessarily spend huge amounts of money on advertisements beforehand.

13.Contrast the use of various methods to measure the success of an advertising campaign.

We can contrast the use of various methods to measure the success of an advertising campaign by using two different examples. The first example is a poster that was released in order to remind drivers of Indiana of the hazardous consequences associated with drowsiness while driving. While this poster does represent some contrast, it does not stand out very much from its background or other posters on the same topic (i.e., the dangers of driving under the influence).

The second example could be considered more effective than the previous one because it uses primary colors in order to grab attention. However, this may seem less effective when we take into account how easily we can just look past it and pay no further attention to what is being advertised on it as mentioned before in relation to our principle about giving people no reason not to notice your message.

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