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Question 2 - Drawing on evidence from your studies and research, critically evaluate the future of “childhood” as a concept. Introduction This essay aims to examine the constructions of childhood in the years to come. Based on UNICEF, childhood means a lot more than just the space between birth and the attainment of adulthood. It is a preciou
Individual Report Task: Develop a strategic marketing plan for your own organisation for a period of five years. Some examples of the prospective areas of focus could be (but not limited to): Branding strategy Internal marketing strategy Social media marketing strategy. cta_question_1 Outline for your report: Title of your report Int
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Pizza Hut Case Study Your Marketing Director has been invited to make a presentation to a group of domestic consumer marketers. The conference, ‘Going global, acting local - communicating global brands to global markets’ aims to encourage home businesses to take their brands abroad. The audience will include marketing consultants, company mark
Assignment Question: Students who chose not to attend the CCB workshop in China will need to complete an individual case study as a workshop alternative assignment. Students are required to (1) familiarise with BOTH the two cases made available to them on the Blackboard; (2) students then work independently on the case of “Uber vs. Didi”;
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Instructions on Assessment: In Part A, students are required to address the questions below by using academic theory and concepts. (Some suggested resources covering aspects of the case have been posted on Blackboard as a start). In Part B, students are required to apply overall learnings from the module to their own personal development. Student
Task: Choose one company from the list below : 1. Samsung 2. Alibaba 3. Uniqlo For this company, explain how successful you think it is and discusses the strategic reasons behind that success. Your explanation should include something about the contribution of leadership to the company. Go on to suggest strategies and/or actions for ensuring suc
