ECO2103: Did Uber enter into a blue ocean in China: Macroeconomics Assignment, NU, Singapore

Assignment Question:

Students who chose not to attend the CCB workshop in China will need to complete an individual case study as a workshop alternative assignment.

Students are required to

(1) familiarise with BOTH the two cases made available to them on the Blackboard;

(2) students then work independently on the case of “Uber vs. Didi”;

(3) This is an individual-based essay instead of a presentation and it will be assessed on an individual basis.

For the case titled “Uber vs. Didi”, the assignment questions for your essay are below:

1. Did Uber enter into a blue ocean in China?

2. What type of social capital did Uber’s Chinese management team draw on?

Analyses of the cases are in general ‘case-bounded’ except for Question 2.

The essay should cover:

1. Background: Case background of the organizations, their strategy/goals, products/services, etc;

2. Identification of China-specific issues to be focused upon in the main part of the essay with the main concepts, frameworks, and ideas used to compare and contrast the cases;

3. Analysis and discussion of the case questions. This will constitute the heart of the essay and is, therefore, the most important part in the assessment;

4. Conclusions and any recommendations for change, improvement and/or learning that follow from your analysis, comparisons, and contrasts.