MKT390 Marketing Research Assignment SUSS Sample Singapore
Marketing research has always been one of the most important aspects in marketing. The topics covered here include: how to understand and use market information, what types there are for different purposes like qualitative or quantitative studies (and when you might want them), technology that helps with these processes such as online panels/remote interviewing systems etc., designing your own study based on previous knowledge plus input from stakeholders then finally running it all together – sampling issues including criteria design flaws; anything related specifically towards scale measurements- Instruments used during interviews , focus groups, surveys and other qualitative methods etc.
One thing that often gets lost in all of this analysis is the overall goal of marketing research- which is to increase sales. In order to achieve this, it’s important not just to understand the intent of the research, but also to create strategies that support it.
One of the most common tools used in market research is online panels/remote interviewing systems (IRS). These devices allow researchers to interview people living in different walks of life in order to gain a better understanding of their preferences and needs. However, there are a few common critiques that researchers face when using IRSs.
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Assignment Brief 1: Appraise the various stages of the marketing research process.
Marketing research is the process of discovering facts about a product or service, target audience, competition and how to reach them.
Marketing research can be conducted in many ways depending on what information you are looking for. You can conduct market surveys using phone calls or online questionnaires which provide quantitative data that approximates the size of your customer base. Or if you’re doing qualitative work like focus groups they give feedback through discussion based interviews where people talk about their feelings regarding different products/services etc. Another way would be personal visits where someone from marketing goes door-to-door asking questions about life in general but also trying to find out more specific information such as age group , gender, interests, etc.
There are a lot of different ways that marketing research can be done and it really depends on what you’re looking to find.
If you’re just looking to learn more about what the competition is like and how to reach your target market then surveys and questionnaires are the best options. However, if you want to learn more about what people like or dislike about your product then focus groups or personal visits are a better option. So, what are some of the different ways that marketing research can be conducted?
There are a variety of different questionnaires that can be used in marketing research. These questionnaires can be used to measure a variety of things such as how well people are doing within their industry, how likely they are to recommend your product to a friend, or how interested they are in your product.
Surveys can also be used to measure the popularity of a product or the marketability of an idea. questionnaires can also be used to measure how people feel about a product or their experience with a product. Finally, focus groups can be used to measure the opinions and thoughts of different people about a product or idea.
Assignment Brief 2: Compare the various primary data collection techniques.
The three most common primary data collection techniques are surveys, interviews, and focus groups.
Surveys are questionnaires that ask people about their attitudes, opinions, or behaviors. Interviews are conversations between a researcher and a study participant, and focus groups are sessions in which a group of participants is asked to discuss something together.
Interviews can be more accurate because researchers can clarify questions and probe for answers, but they can be more time-consuming and expensive to conduct. And focus groups allow participants to share their thoughts on a specific topic more deeply than possible with any of the other three techniques.
Focus groups are a strong tool for probing for answers to questions in a more deeply personal way than possible with surveys or interviews. They can be conducted quickly and easily to a large number of people, and they can provide more valuable data than surveys or interviews. However, their strengths and weaknesses are their own, so it’s important to consider which tool is right for your project.
Each technique has its own strengths and weaknesses. Surveys can be administered quickly and easily to large numbers of people, but they can also be less accurate since people may not remember or understand all the questions.
Surveys and interviews are two of the most common data collection techniques used in research. Surveys can be administered quickly and easily to large numbers of people, but they can also be less accurate since people may not remember or understand all the questions. Interviews can be more accurate because researchers can clarify questions and probe for answers, but they can be more time-consuming and expensive to conduct.
The strengths of surveys and interviews are that they can be administered quickly and easily to large numbers of people, they can be less inaccurate since people may not remember or understand all the questions, and they can be more time-consuming and expensive to conduct. However, the weaknesses of surveys and interviews are that they can be less accurate since people may not remember or understand all the questions, they can be more time-consuming and expensive to conduct, and they may not provide as much valuable data as focus groups do .
Assignment Brief 3: Evaluate various exploratory research designs in gathering primary data.
One of the most common exploratory research designs is called a naturalistic study. This type of design involves gathering data from observations, interviews, or questionnaires while the researcher simultaneously engages in the same activity as (and often at the same time as) those being studied. The goal of this design is to get an understanding for how people engage in activities without trying too hard to control their behavior or what they do.
Naturalistic studies can be used with both offline and online materials; however, it’s important that any potential participants understand that participation does require them taking some personal responsibility for their answers since researchers will not provide “perfect” answers nor complete sets of questions.
There are many different types of research designs that can be used in gathering primary data.
The type of design that is most appropriate for a given study will depend on the specific research question that is being asked. Some common research designs include cross-sectional studies, case-control studies, cohort studies, and randomized controlled trials. Each of these designs has its own strengths and weaknesses, and it is important to choose the right design for the particular question being asked. For example, a cross-sectional study can be used to examine the prevalence of a condition or disease in a population, while a case-control study can be used to identify risk factors for a disease.
A priori design is one where the researcher comes up with the idea before doing any research on it.
Semi-arbitrary designs require some thought as to what type of information should be gathered first in order for them to get down to specifics later – this might include things like surveys or focus groups followed by interviews then finally site visits.
Empirical research starts with observations and ends with experiments; it’s all about making sure you have all your bases covered so that you can test what you’re hypothesizing in a way that produces the data you want. This could be anything from studying how a product affects behavior to randomly testing a product to see if it works better than the control group.
Assignment Brief 4: Assess various descriptive research designs in gathering primary data.
Descriptive research designs are those that aim to describe the characteristics of a population or phenomenon. There are a number of different descriptive research designs, but some of the most common include surveys, interviews, and focus groups.
Surveys are commonly used to collect data about people’s opinions or behaviors. They involve asking people questions about their opinions or behavior on a given topic. Surveys can be conducted through phone or email surveys, or through online surveys. Surveys can be done in either a paper or online format. They are typically anonymous and ask participants a wide range of questions on a variety of topics. Interviews involve one-on-one conversations with participants, and focus groups are small group discussions led by a moderator.
Interviews are used to gather data from a small number of people in depth about their opinions or experiences on a given topic. Interviews can be conducted in person, over the phone, or by email. Interviews provide more depth than surveys but can be time consuming to conduct.
Focus groups are used to gather data from a small number of people about a specific topic. Focus groups can be conducted through phone, online, or in-person. And focus groups allow participants to share their ideas and thoughts with others, but the moderator must ensure that everyone has an equal say in the discussion.
Assignment Brief 5: Examine key sampling concepts and the various sampling techniques available.
Sampling is the process of obtaining data, typically on a population or subset of a population, by selecting members of that population in some Randomized fashion. The term “population” refers to all individuals who might be chosen from among those available for selection; hence it includes both “targeted populations” and “non-targeted populations”
There are several key concepts to understand when sampling:
- Population: The population is the entire set of elements from which a sample is drawn.
- Sample: A sample is a subset of the population. It is important to note that samples are always smaller than populations.
- Random Sampling: Random sampling is a technique in which every element in the population has an equal chance of being selected for the sample. This technique helps to ensure that the sample is representative of the population.
- Nonrandom Samples: Nonrandom samples are not randomly selected, and as such, they do not necessarily reflect the population. Nonrandom samples can be obtained by sampling from a population that is not representative of the target population. Nonrandom samples can also be obtained by using techniques such as stratification or probability sampling.
Sampling is the process of selecting a subset of objects from a larger population for study. There are two types of sampling: random and non-random. In the first, all members of a population have an equal chance to be selected; in non-random, some members are more likely to be chosen than others.
Non-Random Sampling Techniques
1) Stratified Sampling – uses variables such as gender or geographic location to divide up subjects into groups that can be studied separately.
2) Systematic Sampling – randomly selects elements from one group who will then provide information about their peers.
3) Cluster Randomized Trials (CRT)- use statistical techniques to ensure that treatment groups represent different clusters.
4) Sampling in Unstructured Databases (SUDs)- use demographic data to select members of a target population from among a standard set of individuals.
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Assignment Brief 6: Analyse the importance of secondary data in the research process.
Secondary data is important in the research process because it can provide researchers with information that they would not be able to find through primary source material. For example, secondary sources might contain detailed descriptions of how people lived their lives long ago, which would be difficult if not impossible to verify from firsthand accounts.
In addition, secondary data can help researchers estimate what percentage of something (e.g., a population) has been reached by conducting surveys or other types of polling. Finally, some studies use only original sources but these are becoming less common as more and more research relies on multiple types of evidence including both primary and secondary materials.
It can provide researchers with a more complete picture of what has already been studied, allowing them to avoid repeating existing work. In addition, secondary data can be used to test hypotheses and generate new research questions. Finally, secondary data can help to identify areas where there is a need for more primary study.
It can be difficult to find primary sources for research. For example, secondary sources might contain detailed descriptions of how people lived their lives long ago, which would be difficult if not impossible to verify from firsthand accounts. Additionally, secondary data can help researchers estimate what percentage of something (e.g., a population) has been reached by conducting surveys and other research. In some cases, secondary data can even be used to help researchers identify problems with their studies before they even begin.
However, there are a few ways in which secondary data can be used in research. First, secondary data can be used to help researchers identify areas where additional research is needed. Secondary data can also be used to help researchers test hypotheses and generate new research questions. Finally, secondary data can be used to help researchers identify areas where there is a need for more primary research. All of these uses of secondary data can help researchers achieve their goals more efficiently and effectively. In some cases, secondary data can even be more useful than primary data.
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