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UNIT LEARNING OUTCOME: • LO1 Explain the needs and expectations of market segments for the service industry • LO2 Explore the customer experience map to create business opportunities and optimize customer touchpoints ASSIGNMENT BRIEF AND GUIDANCE You and your colleague (two persons to a team) are guest relations executives in the Four Season
Question 1 Problem Definition: (a) Propose and explain FOUR (4) other business and operational problems the tractor manufacturer might be facing due to the above-mentioned inefficiencies in the internal logistics process. Provide table and description. (10 marks) (b) Prioritise and quantify those four problems in order of their impact to the b
