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LEARNING OUTCOMES ASSESSED: Upon successful completion of this module, students will have demonstrated: Knowledge 1. Critical understanding of transformations in marketing practices and thinking that are occurring in response to changes in the technological and social environments. 2. Critical understanding of the need for an integrative approach
Assignment Brief: Manfred and Fiona are both employees of Omega Travel, a leading tour agency. Manfred, a tour bus driver, was driving his colleague, Fiona, a tour guide, to pick up tourists at their hotel on a rainy day. They were held up in traffic and Fiona was convinced that they will be late in meeting up with the tourists. After they had wai
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1. Identify and briefly discuss the key stages of the project life cycle (PLC). As a project manager, which stage of the PLC would you regard as most important? Provide relevant justification. cta_question_1 2. You work for SMART Solutions Pte Ltd (with 20 staff) - an Information Technology firm in Singapore involved in selling standardized compu
Introduction In many cities, the urban environment has only recently been re-discovered as a tourist destination. Tourist arrivals in cities are constantly growing and increasingly more research has been undertaken to investigate the phenomenon of urban tourism. The module will provide students with an insight into the characteristics of urban tou
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Assignment Task: You are required to conduct a strategic analysis and construct strategic recommendations for your chosen company based on current information. A key outcome with this report is to ensure that you are able to construct plausible strategies grounded on solid research, thorough analysis, and logical argument, all presented in a repor
