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Study Unit 3 1. Identify and describe the major market segmentation variables for consumer markets. 2. Apply the appropriate segmentation variables to segment a consumer market. 3. Summarise the key criteria for effective market segmentation. 4. Discuss the different levels of market segmentation. 5. Differentiate the various possible types of mark
Case study Maya and her new car It is time to decide on a new car. Maya has been preparing for the moment when she will finally buy her own car for the first time in her life, but she has waited to break the news to her family until closer to graduation. She now feels that she has done her homework and is ready to discuss her choices with her fami
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QUESTION 1. We have learned that marketing goes beyond simply talking to customers. Firms are now embracing the holistic marketing concept, recognizing that everything matters in marketing. a) Imagine you are managing a clothing store here in Singapore, applying the framework of the holistic marketing concept, describe the key marketing activities
For this assignment, I am to describe and elaborate on how the hospitality industry (Hotel) uses consumer behavior principles, theories, and concepts to understand its customers and to develop marketing strategies based in Singapore. About Singapore Hospitality industry: 1. Introduction to Consumer Behavior in the Hospitality industry 2. How does
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TMA02: Social Media Use and Creativity: A Review of Recent Journal Articles Question Analyse the relationship between creativity and social media use by reviewing THREE or more recent journal articles published in 2010 and later. Your analysis should: • Succinctly summarise the selected journal articles • Critique and compare the selected j
The Project This is a data management project with a graphical display. You are to write a program for managing a badminton ladder, which is a form of badminton competition where the players are placed in an ordered list and challenge players higher in the order. Here are the rules in operating the ladder 1. A player on the ladder may challenge
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CASE STUDY Splendid Pipeline (33) and Generous Pipeline (29) have been married for five (5) years. They have a three-year-old daughter. Weak Pipeline. who suffers from cerebral palsy. a medical condition that requires her to be wheelchair-bound. Her current education is managed by the Spastic Children's Association School (SCAS). They also have a t
The Board has asked you to review the auto-loan model in place in the firm. This model is designed to assess the expected loss related to each transaction underwritten by the firm. One of the model’s main purposes is to prevent auto thievery via fraud. Key methods of fraud committed on a loan application include income misrepresentation, employme
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Question 1 “Innovation is not just about doing something new. It can also be about doing something better.” Samsung has been growing and innovating since 1938 when it started out shipping dried fish and flour from Korea to China. In the 1950s it got into life insurance and textiles. Samsung Electronics was founded in 1969. In the early 1990s,
SECTION A Note: Where applicable, your answers in this ECA shall be based on the current Enterprise Singapore – Business Excellence (BE) Framework. https://www.enterprisesg.gov.sg/-/media/esg/files/quality-and-standards/businessexcellence/be_framework.pdf?la=en You are encouraged to provide your analysis and insights into the situations describ
