Queen Margaret University (QMU) Questions

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B1158 How effectively does your chosen service-orientated organisation/brand implement the 7Ps of marketing: Marketing and Consumer Behaviour Assignment

Assessment Task   Choose a service-based business or organisation/brand, and  conduct a marketing evaluation based on the “7 Ps” of the services marketing mix. The Essay question is as follows… How effectively does your chosen service-orientated organisation/brand implement the 7Ps of marketing in response to consumer and market analysi

A systemic review on care giving among the aging population: Person-Centered Practice Dissertation, QMU

Dissertation Project - MSc Person-Centred Practice  SYNOPSIS  Title: A systemic review on caregiving among the aging population: A person-centered care approach  Introduction: The region is experiencing population aging at an unprecedented pace, with the number of older persons expected to more than double, from 535 million in 2015 to about

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BM085: Students are to Identify a Business Sector, and for a Specified Number of These Organizations, Develop a Comprehensive Strategic Profile: Strategic Management Assignment, QMU

Aims:  To provide students with an introduction to key formal and informal processes involved in strategic management. To develop students’ ability to engage with theory and concepts in thinking and acting strategically. Learning Outcomes: Demonstrate a critical understanding of key theories and concepts in the process of making and imp

BM083: Evaluate, Critically Consider and Apply the Theory and Practice of Leadership: Critical Issues in Hospitality and Tourism Leadership Report, QMU

Assessment Specification   DIET 1 Aims of the Module/Assessment: Evaluate, critically consider and apply the theory and practice of leadership with specific reference to the global hospitality and tourism context. Learning Outcomes: Assessment Specification (question, word limit, weighting, instrument of assessment): Articulate a critica

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BM120: Budgets are OK But They Stifle All Initiative: Introduction to Management Accounting and Finance Essay, QMU

Task: ‘Budgets are OK but they stifle all initiative. No manager worth employing would work for a business that seeks to control through budgets.’ Critically discuss this statement. cta_question_2 Mastery of the specialist area that demonstrates exceptional insight and breadth of knowledge. Exceptional comprehension of scholarly techniq

BM020: Enterprise Rent-A-Car (Enterprise) Employs more than 75,000 Employees: Organisational Behaviour Assignment, QMU

Learning Outcomes: The learning outcomes assessed in this assignment include the student’s ability to: Demonstrate a critical understanding of the key theories underpinning individual and group behavior in organizations Critically diagnose organizational problems and examine the effect of environmental factors on organizational performance

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