MK9703/4: Articles in academic journals, or those suggested in the Readings, will cover the generic theories covered in the lectures: Strategic Marketing Assignment, NBS

Articles in academic journals, or those suggested in the Readings, will cover the generic theories covered in the lectures, but will not provide you with detailed information on your organization. You are likely to find information on the company website, in the trade press, in newspaper articles, etc. In some instances, you might find very limite

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