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Module Learning Outcomes LO1 Critically evaluate how operations management contributes to the competitiveness of an organization. LO2 Critically evaluate how quality management processes and supply chain networks contribute to achieving the overall strategic objectives of an organization. LO3 Critically evaluate the information management/systems
Learning Outcomes: LO1 Analyse the changing business environment(s) globally and how they pose challenges to marketing management functions in organizations. LO2 Develop marketing plans with the application of appropriate marketing models, tools, and techniques LO3 Evaluate the process involved in brand management and how they influence consumer
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Assignment Task 1: Case Scenario In 2008, the emissions rules for diesel cars that operated in the United States were substantially tightened. No corresponding tightening happened in Europe until 2015. So Volkswagen decided that rather than change the Volkswagen engines to meet the tougher emission standards, they would instead change the Volksw
