PSB7009CL Global Strategic Management Assignment Brief 2026, Singapore

PSB7009CL Assignment Brief

Assessment Learning Outcomes

This assignment is designed to assess learning outcomes:

• Critically analyse global business environments and situations using relevant theoretical models to investigate economical, socio-political, and technological conditions of global developments that impact on business.
• Systematically analyse and evaluate conventional frameworks associated with Strategic Management and synthesise ideas that will add value to critical aspects of the Strategic Management Process.
• Comprehensively evaluate with the use of Data Analytics, the strategic choices that are crucial in global business and corporate situations, as well as the significance of Corporate Social Responsibility in strategic decisions.
• Critically evaluate the concepts that demonstrate business acumen to enable effective reporting of key results and recommend appropriate strategic action.
• Critically appraise and make practical use of mainstream global strategic concepts in simulated and real business situations.

Reviewing organisational strategy plans and performance

Note: The following learning outcomes need to be clearly met in your coursework to ensure that you meet the criteria for the double accreditation which includes a Level 7 certificate in Strategic Management and Leadership:

1. Be able to review the organisational strategic aims and objectives
2. Be able to analyse progress towards organisational strategic aims and Objectives
3. Be able to evaluate strategic options to support a revised strategic Position

Assignment Task

Choose a specific organisation to serve as the basis for a case study and develop a strategy report that offers a critical examination of its business environment, along with an assessment of the strategies the organisation has adopted.

Assume that this Strategy Report is being prepared for submission to the organisation’s Board of Directors. As such, it should reflect a high standard of professionalism in both its research depth and analytical rigour, as well as in its formatting and writing style.

You are expected to incorporate and apply relevant business models and analytical frameworks commonly used for conducting an environmental audit. The report should also include a thorough evaluation of strategic options, considering their suitability, practicality, and long-term viability. Use clear headings and subheadings to structure your discussion effectively.

The starting point of this strategy report is selection of an organisation. You must select one international organisation of your choice. You can also make your selection from the list of FTSE 100 constituent companies. Choose your company carefully. Your selection could be based upon areas of interest, the type of company that you might want to work for in the future and/or the course you are enrolled on. We suggest that you shortlist a few companies and briefly review each of the organisations prior to making your final choice. The choice must be yours alone and not your tutor’s.

Coursework Structure

Cover sheet: This must contain the module title and code, assignment title, your ID number, name of your seminar tutor, submission date and word count.

Executive summary: This is a summary of key points from each section of the report. What did you find out? What conclusions have you drawn?

Introduction: This includes the purpose of the report and an introduction to the company’s operations, it’s size (number of total employees and locations), their proposed strategy, its financial situation, general state of the sector/industry (for example, is it in growth or decline) and its key competitors. Your analysis appears in the main body of the report. This section also includes an outline of the contents of your report.

Sector Analysis: An analysis of the sector/industry through Porter’s Five Forces model.

Strategic Position Analysis: Analysis of the organisation’s strategic position in its industry by using relevant business KPIs in comparing the performance of the organization with that of its main competitors.

Internal Business Environment Analysis: An analysis of the organisation’s internal business environment – specifically the capabilities of the organisation. This will include the use of the VRIO framework.

Organisation’s Strategic Direction Analysis: This needs to be undertaken with a clear identification of the methods by which the organisation’s strategies have been pursued. You can use Six Sigma framework or Boston Consultancy Group (BCG) framework to analyse this.

Strategic Expansion: In this section you must make a critical strategic decision for the expansion of the organisation to a destination (country/region) of your choice.

You must justify your strategic expansion by selecting one appropriate internationalisation framework (e.g., Network theory, Transaction Cost theory, Uppsala model) and one Entry Mode. You should critically evaluate the benefits/outcomes of the suggested expansion.

Recommendations: Your recommendations are derived from examining the organisation. These should link back to your research and analysis within the previous sections. At least, one of your recommendations must be from a CSR perspective.

There must be a clear rationale for the recommendations.

Read your recommendations carefully and ask yourself the following questions:

• Are your recommendations rational?
• What evidence can you provide in support of these recommendations?
• Is it logical that the company would or needs to take these specific actions?
• Would you be prepared to discuss them at a Board meeting?

Conclusions: Summarize the strategic report and draw
interpretations from the entire process on findings, decisions,
and/or impacts.

References: These must be in the APA 7 format. There must be appropriate in-text citations throughout your submission. The references are not included within the overall word count.

Appendices: If required