PSB7050CRB Assignment Brief
| Module Title: Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â | Entrepreneurial Practice |
| Module Code: | PSB7050CRB |
| Credits: | 10.0 |
| Assessment Type: | Individual Written Report |
| Word Count: | 3,500-word |
| Module Mark Percentage: | 100% |
| Assignment Title: | Entrepreneurial Leadership and Strategic Development in ASEAN: A Case Study of [Selected MNC] |
This assignment requires students to critically analyse the entrepreneurial leadership, strategic development, and organisational challenges of a multinational corporation (MNC) operating in the ASEAN region. The case study should focus on how the chosen MNC fosters an entrepreneurial culture, manages diversity, and navigates ethical considerations within its business environment.
Assignment Objectives
1. Critically evaluate ethical and inclusive approaches to leadership, diversity, and entrepreneurship in professional practice (MLO 1).
2. Reflect on entrepreneurial practice and the qualities of effective leadership in relation to personal professional development (MLO 2).
3. Develop strategic recommendations for fostering entrepreneurial leadership and organisational sustainability.
Task Description
1. Introduction (500 words)
- Provide an overview of the chosen MNC and its presence in the ASEAN market.
- Explain the significance of entrepreneurship within large organisations.
- State the research objectives and structure of the paper.
2. Organisational Analysis (1,000 words)
- Evaluate the company’s leadership style and corporate culture.
- Analyse the organisation’s approach to entrepreneurship, innovation, and intrapreneurship.
- Discuss the impact of ASEAN’s economic, social, and political landscape on the company’s business strategy.
3. Challenges and Ethical Considerations (1,000 words)
- Identify key challenges faced by the company in promoting an entrepreneurial culture.
- Examine ethical issues related to leadership, diversity, and corporate social responsibility (CSR).
- Assess how the company ensures inclusivity and ethical decision-making.
4. Strategic Recommendations (800 words)
- Propose strategic actions to enhance entrepreneurial leadership.
- Suggest initiatives to improve diversity, ethical governance, and organisational sustainability.
- Highlight practical steps for fostering innovation and employee engagement.
5. Conclusion (200 words)
- Summarise key findings.
- Reflect on the broader implications for entrepreneurial leadership in MNCs.
- Provide final thoughts on personal professional development.
Assessment Criteria
Your report will be evaluated based on the following:
| Criteria | Weighting |
| Depth of Critical Analysis | 30% |
| Application of Theories and Frameworks | 25% |
| Strategic Insight and Recommendations | 25% |
| Structure, Clarity, and Academic Writing | 10% |
| Referencing (APA Format) | 10% |
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