|University||Singapore University of Social Science (SUSS)|
|Subject||BUS204: Business Excellence|
- Understand the importance of a sound strategy to a company’s long-term success.
- Explain why it is important for a company to have a viable business model.
- Identify the different strategic approaches for setting a company apart from rivals and winning a sustainable competitive advantage.
- Understand that a company’s strategy tends to evolve over time because of changing circumstances and ongoing management efforts
to improve the company’s strategy.
- Learn the three tests of a winning strategy.
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