Search Assignment Sample for Singapore Students
Updated on: 21st Apr 2023

MKT368 Digital Marketing SUSS Assignment Sample Singapore

MKT368 Digital Marketing is an innovative course designed to give you the necessary skills to enter the dynamic and competitive world of digital marketing. Learn about technology-based marketing tools such as search engine optimization, pay per click, online advertising, mobile advertising, and more. You will be immersed in case studies from contemporary experts in this field to gain a deep understanding of current trends and best practices. This course will provide you with hands-on instruction that can be applied immediately to your professional goals. Get ready for success in digital marketing today!

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Here we will outline a few assignment activities including:

Assignment Activity 1: Discuss the impact of the new marketing normal and its impact on the Digital Involvement Cycle (DIC).

The rise of the new marketing normal has undeniably disrupted the way companies are engaging with customers. In particular, it has had a profound effect on the Digital Involvement Cycle (DIC). Businesses need to create an integrated customer experience across multiple channels to effectively reach their target audience and build relationships with them. Successful engagement requires businesses to embrace different technologies, such as voice technology and AI-driven analytics, in order to gain a deeper understanding of customer behavior.

Companies must also connect data from all sources and create a unified customer profile. With this newfound insight, businesses have started exploring data-driven strategies for better personalization, engagement, and loyalty. All these efforts have helped increase customer engagement levels and ultimately lead to improved sales performance over time.

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Assignment Activity 2: Develop the brand identity and value proposition using a framework based on inputs from the digital audit.

Developing the brand identity and value proposition is a complex and multi-faceted process. However, using a framework that is based on inputs from the digital audit can simplify this process by providing an organized structure in which to consider customer insights, research findings, and competitor analysis.

With these factors taken into consideration, we can adjust our message to ensure a more effective connection with our customer base while also staying ahead of the competition. This combination of strategic thinking backed up by well-informed decision-making will ensure that our brand identity is secure, recognizable and persuasive.

Assignment Activity 3: Distinguish and identify the different methods that can be applied to communicate and market content via relevant digital media.

In modern times, businesses must be adept in using digital media platforms to reach their audiences. A successful approach is to apply distinct methods when communicating and marketing content. These may include organic and paid options on social media, targeted advertising and emails, content campaigns spread across multiple online channels, and influencer marketing. To maximize success and benefit from audience feedback, marketers should track the results of each activity by using analytics tools to gain better insights into what works best for their organization.

Assignment Activity 4: Appraise how to capture engagement on relevant social media platforms using different methods and evaluate the effectiveness of the outcome.

Capturing engagement on social media requires a strong strategy. Different methods can be employed to increase user interaction, such as creating content that resonates with the target audience, engaging in discussions with other users, and seeking out influencers who are capable of boosting visibility on certain platforms.

Posting frequently across multiple networks while diversifying content types is also important. While metrics like reach, clicks and shares are important ways to measure success, they may not always accurately reflect the positive influence such efforts can have on a brand. It may be more beneficial to evaluate the impact by analyzing wider factors such as an increase in followers and positive reactions from customers.

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Assignment Activity 5: Analyse the challenges of managing the social media crisis and how to address it by using a relevant framework.

Managing a social media crisis presents numerous challenges that require an effective framework in order to successfully address and resolve the situation. First of all, it is essential to have a full understanding of what happened and the implications it will have for stakeholders. Once this has been established, it is important to create a plan with specific objectives based on the assessed needs as well as a timeline for milestone completion.

Furthermore, it is also necessary to set roles and responsibilities within both internal teams and external support partners so that everyone is aware of their part in successfully addressing the situation. Finally, assessing outcomes and measuring the success of the resolution effort should be undertaken so that any future social media crisis can be more effectively managed. By employing this framework before, during, and after a social media crisis, organizations can mitigate risks and minimize harm while ensuring a successful resolution.

Assignment Activity 6: Apply relevant frameworks to evaluate the internet and social media health of a brand.

In order to evaluate the internet and social media health of a brand, it is important to consider all available frameworks in relation to their suitability. A framework including market research, digital footprint analysis and social listening can be used to provide accurate insights into the performance of any given brand. Each evaluation should build on core metrics such as audience analytics, while also incorporating feedback from customers, competitors, influencers and industry trends. Once an initial assessment has been made, recommendations should then be implemented that seek to improve user engagement, content resonance or other factors for long-term success.

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