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COM368 Strategic Communication SUSS Assignment Sample Singapore

COM368 Strategic Communication course is designed to provide students with an understanding of the principles and practice of professional communication in a variety of organizational settings. The course covers topics such as marketing communications, media relations, public relations writing and management, message design and delivery, crisis communication, corporate social responsibility (CSR) communications, speechwriting/presentation skills, digital campaigns, and more.

Each topic is addressed with a focus on the strategic pursuit of organizational goals and objectives through communication. The course also provides students with hands-on practice in the areas of researching, writing, designing and managing communication materials to reach target audiences. Throughout the course, students gain an awareness of issues related to professional communication management such as ethics, diversity, legal considerations, and more. Students are encouraged to think strategically about how communication can be used to drive results in organizations and build strong relationships with stakeholders.

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This section will provide an overview of the following assignment tasks:

Assignment Task 1: Discuss the importance of and the need for strategic communication in an organization.

In today’s rapidly evolving business landscape, the importance of strategic communication within an organization cannot be overstated. As organizations strive to remain competitive and innovative, having a robust and well-defined strategic communication plan is crucial in ensuring that all stakeholders are aligned with the organization’s goals and objectives. This involves the deliberate exchange of information, both internally and externally, to foster a common understanding and facilitate effective decision-making processes.

Moreover, strategic communication enables organizations to efficiently manage change initiatives, as well as anticipate and mitigate potential issues. In essence, it serves as the lifeblood of a thriving organization, connecting employees, leadership, and external stakeholders, while creating a resilient and adaptable work culture that is primed for success.

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Assignment Task 2: Distinguish the key stakeholders and describe their concerns in strategic communication.

Strategic communication involves various stakeholders, and their concerns may differ based on their interests, goals, and roles. Here are some of the key stakeholders in strategic communication and their concerns:

  1. Employees – Employees are critical stakeholders in strategic communication. Their concerns may include job security, career advancement opportunities, and a positive work environment. They may also want to know about the company’s strategy, vision, and goals.
  2. Customers – Customers are important stakeholders because they are the end-users of the product or service. Their concerns may include the quality of the product or service, customer service, and pricing. They may also want to know about the company’s values and commitment to social responsibility.
  3. Shareholders – Shareholders are investors in the company and have a financial stake in its success. Their concerns may include the company’s financial performance, profitability, and stock price. They may also want to know about the company’s growth strategy and plans for the future.
  4. Media – The media plays a critical role in shaping public opinion about the company. Their concerns may include accuracy and fairness in reporting, access to information, and the company’s reputation.
  5. Government regulators – Government regulators have the authority to regulate and oversee the company’s operations. Their concerns may include compliance with laws and regulations, transparency in reporting, and public safety.
  6. Local communities – Local communities may be affected by the company’s operations and may have concerns about environmental impact, social responsibility, and community engagement.
  7. Competitors – Competitors are other companies in the same industry or market as the company. Their concerns may include market share, product differentiation, and competitive advantage.

Assignment Task 3: Evaluate the challenges when planning and executing strategic communication.

Planning and executing strategic communication can present several challenges. Here are some of the most common ones:

  1. Unclear objectives: One of the biggest challenges when planning and executing strategic communication is setting clear objectives. Without clearly defined goals, it can be difficult to measure success or determine which tactics will be most effective.
  2. Lack of audience insight: Effective communication strategies require an in-depth understanding of the target audience. Without this insight, it can be difficult to develop messaging that resonates with them.
  3. Resource constraints: Developing and executing a communication strategy can require a significant investment of time, money, and other resources. Limited budgets or staffing can make it challenging to implement the desired tactics.
  4. Message consistency: Consistency in messaging is crucial to successful communication strategies. However, maintaining message consistency across multiple channels and audiences can be difficult, especially if different departments or stakeholders are involved.
  5. Unforeseen events: Even with the best planning, unforeseen events can occur that require immediate communication responses. Crisis communication plans need to be in place to respond to unexpected events that could affect the organization or its stakeholders.
  6. Measuring effectiveness: Measuring the effectiveness of communication strategies is challenging but crucial. It is essential to measure the impact of the communication efforts to understand whether the message was effective and how it can be improved in the future.

Assignment Task 4: Analyse why and how strategic communication is required in various scenarios.

Strategic communication is essential in various scenarios, as it allows individuals and organizations to convey information effectively to their intended audience. Here are some scenarios where strategic communication is required:

  1. Crisis Communication: During a crisis, whether it’s a natural disaster, product recall, or cyber-attack, strategic communication is essential. In these situations, it’s important to communicate with the public and stakeholders in a timely and transparent manner, providing accurate and reliable information to keep people informed and safe.
  2. Reputation Management: Strategic communication is essential for managing reputation in the business world. Organizations need to maintain a positive image and establish trust with their stakeholders, including customers, employees, and shareholders. A well-executed communication strategy can help in building a good reputation and mitigating negative publicity.
  3. Political Communication: In the political arena, strategic communication is crucial in influencing public opinion, shaping policy, and mobilizing support. Political leaders and parties use various communication channels such as speeches, interviews, and social media to communicate their message and engage with their audience.
  4. Marketing Communication: Strategic communication is essential in marketing to convey the benefits of a product or service effectively. Companies use various communication channels such as advertising, public relations, and social media to promote their brand and increase sales.

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Assignment Task 5: Formulate effective communication strategies for a company or organisation.

Effective communication is crucial for the success of any company or organization. It helps to establish a clear understanding of goals, expectations, and processes, and fosters a positive work culture. Here are some strategies for effective communication:

  1. Develop a communication plan: A communication plan outlines the goals and objectives of the communication strategy, target audience, message, and channels to be used. It helps to ensure that the right message is communicated to the right audience at the right time.
  2. Use multiple channels: People have different preferences when it comes to receiving information, so use multiple channels such as email, newsletters, intranet, social media, and video conferencing to ensure everyone gets the message.
  3. Be clear and concise: Use simple language and avoid jargon or technical terms that may be difficult to understand. Get straight to the point and avoid rambling.
  4. Encourage feedback: Encourage two-way communication by inviting feedback from employees. This helps to identify issues, concerns, and areas for improvement.
  5. Use storytelling: Stories are a powerful way to communicate a message and make it more memorable. Use stories to illustrate your message and make it more engaging.
  6. Use visuals: Visuals such as charts, graphs, and images can help to simplify complex information and make it more accessible to everyone.
  7. Consider cultural differences: If your company or organization has a diverse workforce, consider cultural differences when communicating. Be aware of language barriers, different communication styles, and cultural nuances.
  8. Provide training: Provide training to employees on effective communication skills, including listening, feedback, and conflict resolution.

Assignment Task 6: Develop purpose-driven action and evaluation plans.

Sure, I can help you develop purpose-driven action and evaluation plans. Here are the steps to follow:

Step 1: Define Your Purpose

The first step is to define the purpose of your plan. What do you want to achieve, and why is it important? Be specific and clear about your purpose, and make sure it is aligned with your values and mission.

Step 2: Identify Your Goals

Once you have defined your purpose, you need to identify your goals. What are the specific outcomes you want to achieve? Make sure your goals are measurable, achievable, relevant, and time-bound.

Step 3: Develop Your Action Plan

Now that you have defined your purpose and goals, it’s time to develop your action plan. What actions do you need to take to achieve your goals? Break down your goals into smaller, actionable steps and create a timeline for each action.

Step 4: Assign Responsibilities

Assign responsibilities to each team member or stakeholder involved in your plan. Who will be responsible for each action, and what resources will they need? Make sure everyone knows their role and is committed to the plan.

Step 5: Monitor and Evaluate Progress

Set up a system for monitoring and evaluating progress towards your goals. How will you measure success, and how often will you review progress? Make adjustments to your plan as necessary based on your evaluation results.

Step 6: Celebrate Success and Learn from Failure

Finally, celebrate your successes and learn from your failures. Recognize the achievements of your team and celebrate when you reach your goals. Also, use any setbacks or failures as an opportunity to learn and improve your plan for the future.

By following these steps, you can develop purpose-driven action and evaluation plans that will help you achieve your goals and make a positive impact on your organization or community.

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