You have hired as a consultant by a small pizza company They Want your help to Collect and Summarize Appropriate Data: Smart Product Design Case Study, NTU, Singapore

Assignment Brief:

You have been hired as a consultant by a small pizza company (you may create a name for this small pizza company). They want your help to collect and summarize appropriate data to be used in a marketing advertisement that makes a comparison between their small pizza company and their main competitor (you may create a name for this competitor too).

You are asked to prepare a memorandum to the small pizza company’s CEO describing how they could conduct such a study to support claims focusing on one or two of the company’s strengths (such as the number of toppings, speed of service, customer satisfaction, etc. ~ be creative). Be sure to include the research question(s) or claims you would propose to address and the different variables that should be recorded as part of the study (both what you would measure and how you would measure it).

Additionally, describe how you would summarize the data (which graphical and numerical summaries you would report or possibly use in the ad) to help address the claim(s). The purpose of the prompt is to describe through words your proposed study.

You should not make up data, you should not generate your own graphs and numerical summaries, you should not provide detailed formulas nor conduct any actual statistical tests. But rather, you should include a description of the type of data you propose to collect (what variables you would measure and how you might measure or collect them), and the variety of graphs and numerical summaries that could be used to further demonstrate the company’s strengths. Sample memo format attached.

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