COR1100 Assessment 3 – Business Proposal (35%)

Assessment Overview

Assessment	Word limit	Weight
A3a: Written Proposal	1,200 words	35%
A3b: Reflection	200 words	ungraded

Late Submission Policy

There will be a penalty for late submission. Assessments submitted past the deadline will be downgraded by TWO SUB-GRADES per hour-block. There will be an initial grace period of 5 minutes past the deadline.

For illustration:

Student Tardy A. submits at 9.06am. She originally scores a B+ but after penalty, her grade will be B-.
Student Laggard B. submits at 10.00am. He originally scores a B+ but after penalty, his grade will be C.
Student Dilatory C. submits at 11.00am. He originally scores a B+ but after penalty, his grade will be D+.

Academic Integrity

All SMU students are required to abide by the SMU Code of Academic Integrity.

All acts of academic dishonesty (including, but not limited to, plagiarism, cheating, fabrication, facilitation of acts of academic dishonesty by others, unauthorised possession of exam questions, or tampering with the academic work of other students) are serious offences. All work (whether oral or written) submitted for purposes of assessment must be the student’s own work.

Penalties for violation of the policy range from zero marks for the component assessment to a letter of disciplinary action to expulsion, depending on the nature of the offence. When in doubt, students should consult the instructors of the course.

By submitting my WR assessments, I declare that these assessments are my original work and all information obtained from other sources has been cited accordingly. I also unconditionally grant in perpetuity to SMU the right to use, reproduce and distribute copies of my assignments.

General Guidelines For Assessment Submission

Format

The required format for your assessment is as follows:

Microsoft Word Document ONLY
Line spacing: double or 1.5
Font type: Times New Roman or Arial (12 pt)
Page number: Footer
Use APA 7^thEdition citation style for in-text citation and reference section
Include the total number of words at the end of your assessments, before the reference list

Submission

You should include a completed assessment cover sheet when you submit your assessment. This can be downloaded from the eLearn merged section. Submissions without the cover sheet will not be accepted.

You will submit your assessments through the assessment folders in eLearn. The file should be named as follows:

COR1100 Section Your_official_name Assessment number.doc

E.g. COR1100 G9 Han_Ser_Ling_Gretel Assessment 3.doc

You are allowed one chance to submit your work to the folder. It is your responsibility to submit the correct assessment on eLearn. If there are any issues, your instructor will contact you within 12 hours from the due date and time.

Please do not wait until the last possible minute to submit your assessment on eLearn. The system may crash if too many students try to make a last-minute submission. Therefore, plan ahead and submit online well before the end of the submission period.

If you experience any difficulty submitting your assessment on eLearn before the deadline, please email your instructor and attach a screenshot of your failed attempt to submit your assessment and your assessment in the email as proof of your completion of the assessment. You will be asked to resubmit on eLearn later. Only assessments submitted through eLearn will be accepted as the official submission. Please do not email your assessment to your instructor.

Use of Generative AI tools

Students should use AI tools ethically and responsibly. AI output should not be a replacement for original work; any AI content requires proper attribution and validation. Students are ultimately accountable for any plagiarised text, errors or inaccuracies in their papers, regardless of whether those were AI-generated.

If you have used generative AI tools in this assessment, you must declare them on the assessment cover sheet.

Assessment 3

Overview

You are an SMU student tasked to plan a short-term project for one of the clients below. Choose ONE option and write a business proposal to your client addressing their objectives.

Make sure that you have demonstrated a sound understanding of your client’s challenges and goals and justified all your recommendations clearly and persuasively, explaining fully how and why your proposed ideas will solve their problems.

The proposal should include the following:

An executive summary.
An analysis of your client’s challenges that includes a short overview of any relevant current trends or recent research related to your client’s industry.
Clear, concise and coherent recommendations, with claims fully supported by well-chosen evidence from relevant sources.
A brief operational plan that includes a timeline of activities, suggested methods for measuring the

success of the project at the end and estimated costs for the project, within the budget scope.

Important note: Please be reminded that you should not contact any of the clients directly for information on their company or services. This applies to all channels of communication, including online and app-based platforms (e.g., web chats, online customer service enquiries, etc.).

Choose only ONE option from below.

Client 1: Unlocking ADHD

Unlocking ADHD (UA) is a registered IPC charity and social service agency dedicated to supporting individuals with Attention Deficit Hyperactivity Disorder (ADHD). ADHD affects about 5-8% of students in Singapore and can significantly impair academic, professional and personal outcomes, especially among youths and young adults.

UA’s mission is to help these individuals and their families by providing practical help, such as webinars, workshops, community events, and a starter kit to raise awareness of ADHD.

In late 2025, UA will expand its impact with the launch of the Unlocking ADHD Support Hub, offering counselling and coaching services alongside its ongoing ADHD Awareness and support programmes.

To sustain and grow these services, UA urgently needs more public donations.

Select ONE of the following goals:

Total donations of $10,000 (mix of one-time and recurring) in 6 months
20-30 new monthly individual donors over the 6 months
10 new corporate donors in 6 months

Craft an innovative proposal for a 6-month campaign to achieve your selected goal, spending no more than $2,000.

Client 2: tatothoughts

tatothoughts is a food and beverage startup known for its inventive potato-based creations with unique flavor combinations. Founded in late 2024, the brand name reflects the idea that once you try these “tatos”, you’ll keep thinking about them.

tatothoughts operates out of its recently opened Bishan cloud kitchen, located in a landed residential area with low foot traffic. Most sales come from delivery platforms such as Grab, FoodPanda and Deliveroo, limiting its customer base to those within the delivery radius.

tatothoughts is keen to broaden its appeal and attract more customers. Select ONE of the following three target customer groups:

Walk-in customers at the Bishan kitchen
Delivery app users within the current delivery area
Potential customers outside the delivery radius – for example, loyal fans from Pasir Ris, where the previous kitchen was located.

Craft an innovative proposal for a six-month campaign targeting your selection costing no more than $2,000.

Skills Tested

Awareness of context, audience and purpose
Clear, succinct and complete executive summary
Strong thesis statement that gives a clear focus and intent for your writing
Persuasive recommendation with well-developed justification and effective use of evidence
Clear, coherent and concise writing
Effective use of language and grammatical accuracy
Well-considered use of sources and citations

Deliverables

Component

Assessment Items

Note

Part A

Written Proposal

35%

Written proposal with an executive summary; an analysis of client’s challenges; clear, concise, coherent and well-supported recommendations; and a brief operational plan that includes a timeline, measures of success and estimated costs for the project.

1,000 – 1,200 words

Part B

Reflection

Ungraded

Brief reflection to explain how you adapted your writing to engage your reader. Reflection question:

What were two key ways you adapted your writing to the audience and context identified in this assignment?

200 words

Part A and B should be saved as one document for submission.

Word Limit for Written Proposal

The word limit is 1,000-1,200 words from the start of the Executive Summary to the end of the Conclusion, including in-text citations and excluding the reference page. Do note that subheadings (if used) are included in the word count. Students who exceed the word limit will be penalised.

The following are not included in the word count. Use them, if necessary, in your proposal:

Title page
Contents page
Numbers, data, captions in visuals and tables
(Penalties will apply for unclear communication if visuals and tables are wordy or redundant)
Appendices

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Rubrics For COR1100 Assessment 3: Written Proposal (35%)

Category

Beginning

Developing

Progressing

Competent

Good

Excellent

D to D+

C- to C+

B-

B to B+

A- to A

A+

Task fulfilment

How well the writer has addressed the task, demonstrated by:

● The awareness of context, audience and purpose of the task

● The use of appropriate structure and writing conventions e.g. use of visuals, formatting etc.

● How well the task’s requirements are addressed overall

● Demonstrates a poor awareness of the context, audience and purpose of the assigned task.

● Expected conventions not met.

● Content indicates very little understanding of the task and fails to address the task’s requirements.

● Demonstrates a basic awareness of the context, audience and purpose of the proposal.

● Expected conventions somewhat met but with significant inconsistencies.

● Content indicates an elementary understanding of the task. Rudimentarily addresses the task’s requirements.

● Demonstrates a moderate awareness of the context, audience and purpose of the proposal.

● Expected conventions met but with some inconsistencies.

● Content indicates a fair understanding of the task. Moderately addresses the task’s requirements.

● Demonstrates a keen awareness of the context, audience and purpose of the proposal.

● Expected conventions met with minimal inconsistencies.

● Content indicates a good understanding of the task. Satisfactorily addresses the task’s requirements.

● Demonstrates an astute awareness of the context, audience and purpose of the proposal.

● Expected conventions met consistently.

● Content indicates an in-depth

understanding of the task. Proficiently addresses the task’s requirements.

● Demonstrates an exceptionally astute awareness of the context, audience and purpose of the task.

● Expectations met with exceptional consistency and attention to details.

● Content indicates a perceptive and nuanced understanding of the task. Adeptly addresses the task’s requirements.

Content development & persuasion

The writer’s ability to select and develop content to persuade, demonstrated by how well the following aspects are executed:

● A clear, concise, informative and persuasive executive summary.

● An analysis of the client’s challenges, including a short overview of current

● No executive summary provided.

● Identifies few and superficial client challenges. Trend/research overview is missing or

● The executive summary provides an incomplete overview of the proposal. It may allude to the problem / opportunity and briefly mention some

of the writer’s recommendations.

● States basic client challenges but lacks depth or relevance. Provides minimal or generic industry

● The executive summary provides a generally informative but somewhat incomplete overview of the proposal. It alludes to the problem / opportunity and outlines some of the

writer’s recommendations.

● Outlines main client challenges with some supporting details. Includes a relevant, if brief, overview of

● The executive summary provides a clear and informative overview of the proposal. It describes the problem / opportunity, and

outlines the writer’s recommendations but may not prompt the reader to read the proposal.

● Clearly analyzes the client’s core challenges and integrates a relevant overview of current trends or

● The executive summary provides a persuasive, clear and informative overview of the proposal. It succinctly describes the problem / opportunity, and proposes the writer’s

recommendations. The reader is intrigued to read the proposal.

● Thoroughly examines the client’s challenges,

supported by insightful, up-to-date trends or research.

● The executive summary provides a highly persuasive, clear and informative overview of the proposal. It adroitly describes the problem / opportunity, and clearly proposes

the writer’s recommendations. The reader is intrigued and motivated to read the proposal.

● Delivers a comprehensive, nuanced analysis linking client challenges with critical trends and

trends or recent research related to the client’s industry.

● A thesis statement that states the writer’s recommendations and provides focus for the proposal.

● Justification for the proposal that is well-developed and supported.

● Adequacy, relevance, reliability, and accuracy of the sources.

● How well the sources are integrated within the arguments, including the use of quotations.

● An operational plan that comprises an action plan, budget and method to measure success.

● A clear conclusion that reinforces the writer’s recommendations, with a call to action.

unrelated to the client’s industry.

● The writer’s recommendations are not stated or very vague, and provides little or no focus for the proposal

● Justification for the proposal is not developed and lacks depth and detail. On the whole, arguments are very weak or irrelevant.

● Little or no evidence and supporting details to support the writer’s points. Most evidence presented is irrelevant, unreliable,

and/or with inaccuracies.

● Little or no attempts made to integrate the evidence within the writer’s arguments.

● Does not include an operational plan (timeline, budget and

trends/research, with limited connection to the client.

● The writer’s recommendations are

vague and provide little focus for the proposal.

● Justification for the proposal is under-developed and requires additional depth and detail. On the whole, arguments are weak.

● Evidence and supporting details are not adequate or used effectively to reinforce the writer’s points. A major portion of the evidence presented may be irrelevant, unreliable, and/or with inaccuracies.

● Evidence is not well-integrated within the writer’s arguments

for the most part

● Includes some parts of an operational plan (timeline, budget and

trends or research, but may not fully relate to the client’s context.

● The writer’s recommendations are stated but may be too broad, providing some focus for the proposal.

● Justification for the proposal is developed to some extent but requires additional depth and detail. On the whole, arguments/ideas are not convincing enough.

● Evidence and supporting details are not always adequate and used effectively to reinforce the writer’s points. Some of the evidence presented may be irrelevant, unreliable, and/or with inaccuracies.

● Evidence is relatively well-integrated within

the writer’s arguments, with a few exceptions.

● Includes most parts of an operational plan (timeline, budget and

research. Shows some understanding of how these inform potential solutions.

● The writer’s recommendations and reasons are stated early in the proposal, establishing a clear focus for the proposal.

● Justification for the proposal is adequately developed with sufficient depth and detail. On the whole, arguments are fairly convincing.

● Evidence and supporting details are mostly adequate, relevant, reliable and accurate, and used effectively to reinforce the writer’s points.

● Evidence is well-integrated within

the writer’s arguments.

● Includes a complete and generally comprehensible

Demonstrates how this

analysis directly shapes the proposed solution.

● The writer’s recommendations and reasons are clearly stated early in the proposal, establishing a clear focus / intent for the proposal.

● Justification for the proposal is well-developed with good depth and detail. On the whole, arguments are convincing and communicated professionally.

● Evidence and supporting details are adequate, relevant, reliable and accurate, and used effectively to reinforce the writer’s points.

● Evidence is very well-integrated within

the writer’s arguments.

● Includes a complete, comprehensible and clear operational plan

research. Provides a compelling rationale for how this decisively informs, directs, and justifies the proposal’s recommendations.

● The writer’s recommendations and reasons are very clearly stated early in the proposal, establishing a very clear focus and intent for the proposal.

● Justification for the proposal is very well-developed with remarkable depth and detail. On the whole, arguments are highly convincing and communicated in an engaging manner.

● Evidence and supporting details are adequate, highly relevant, reliable and accurate, and used very effectively to advance and enhance the writer’s points.

● Evidence is exceptionally well-integrated within the writer’s arguments, with seamless weaving of highly relevant and concise quotations.

● Includes a complete, comprehensible and very clear operational

method to measure success).

● No clear conclusion, or a conclusion that contradicts the

writer’s recommendations.

method to measure success) but there is minimal persuasion.

● Conclusion is a poor rehash of the writer’s recommendations. Call to action may be lacking or unclear.

method to measure success) that is somewhat persuasive.

● Conclusion repeats the writer’s

recommendations. Call to action is fairly clear.

operational plan (timeline, budget and

method to measure success) that is persuasive.

● Conclusion reiterates the writer’s recommendations.

Call to action is clear.

(timeline, budget and method to measure success) that is very persuasive.

● Conclusion supports the writer’s

recommendations. Call to action is clear and compelling.

plan (timeline, budget and method to measure success) that is highly persuasive.

● Conclusion advances the writer’s

recommendations. Call to action is very clear and compelling.

Organisation of content

The writer’s ability to organise ideas in a clear, coherent and concise manner, demonstrated by:

● Clear organisational structure.

● Coherent and logical sequencing of ideas.

● Adherence to the word limit.

● No discernible organisational structure, which greatly impedes the flow and cohesiveness of ideas.

● No proper sequencing of ideas within/between paragraphs, making the writer’s points very difficult to

follow. Little or no connection between the points and the main message; transitions are missing or ineffective. Writing is fragmented and incoherent.

● Word count exceeds 10% of the maximum range.

● Vague organisational structure that often impedes the flow and cohesiveness of ideas.

● Poor sequencing of ideas within/between paragraphs, making the writer’s points difficult to follow. Weak connection between the points and the main message; transitions may be ineffective or not helpful. Writing feels disjointed and somewhat incoherent.

● Word count is within 10% of the maximum range.

● Reasonably clear organisational structure that mildly impedes the flow and cohesiveness of ideas.

● Generally proper sequencing of ideas within/between paragraphs, making the writer’s points fairly easy to follow. There is some connection between the points and the main message; transitions are rather effective. Writing is not consistently coherent.

● Word count is within 5% of the maximum range.

● Clear organisational structure that generally enhances the flow and cohesiveness of ideas.

● Proper sequencing of ideas within/between paragraphs, making the writer’s points easy to follow.

Connection between the points and the main message is mostly clear; transitions are mostly effective. Writing is generally coherent and readable.

● Word count is within 5% of the maximum range.

● Clear organisational structure that enhances the flow and cohesiveness of ideas.

● Logical sequencing of ideas within/between paragraphs, making the writer’s points very easy to follow. Connection between the points and the main message is strong and clear; transitions are clear and effective. Writing is very coherent and readable.

● Word count is within the maximum range.

● Clear organisational structure that greatly enhances the flow and cohesiveness of ideas.

● Seamless flow and logical sequencing of ideas within/between paragraphs, making the

writer’s points effortless to follow. Connection between the points and the main message is very strong and clear; transitions are very clear and very effective. Writing is highly coherent and readable.

● Word count is within the maximum range.

Language use

The fluency and accuracy of language used to communicate ideas, demonstrated by:

● Unclear, ambiguous writing that conveys meaning inaccurately and significantly hinders the reader from following most ideas.

● Mostly clear and precise writing that conveys meaning fairly accurately. Errors may cause slight confusion, but the reader is able to follow most ideas.

● Mostly clear and precise writing that generally conveys meaning accurately. Errors do not hinder the reader from following ideas.

● Clear and precise writing that generally conveys meaning accurately. Errors do not hinder the reader from following ideas.

● Clear, precise and effective writing that

skilfully conveys meaning with accuracy.

● Clear, precise and very effective writing that

skilfully conveys meaning with accuracy and flair.

● Clarity of writing that conveys meaning accurately.

● Effective use of sentences and choice of words to communicate intended meaning.

● Strong personal voice.

● Correct use of grammar, spelling, punctuation and capitalisation.

● Ineffective use of sentence types/length and word choice that severely impede meaning.

● Language does not contribute to a strong personal voice.

● Paper contains grammatical lapses, misspelled words and punctuation mistakes that interfere with understanding.

● Rather ineffective use of sentence types/length and word choice that often impede meaning.

● Language contributes to a weak or unclear personal voice.

● Paper contains some grammatical lapses, misspelled words and punctuation mistakes but does not interfere with understanding.

● Moderately effective use of sentence types/length and word choice, though meaning is sometimes impeded because of errors in usage.

● Language contributes to an adequate but generic personal voice.

● Paper contains few to no grammatical lapses, misspelled words and punctuation mistakes.

● Generally effective use of sentence types/length and word choice to convey intended meaning.

● Language contributes to a clear and confident personal voice.

● No grammatical lapses, misspelled words, and punctuation mistakes.

● Very effective use of sentence types/length and word choice to convey intended meaning with purpose and clarity.

● Language contributes to a strong and convincing personal voice.

● No grammatical lapses, misspelled words, and punctuation mistakes.

● Exceptionally effective use of sentence types/length and word choice to convey intended meaning with purpose, clarity and flair.

● Language contributes to a powerful and eloquent personal voice.

● No grammatical lapses, misspelled words, and punctuation mistakes.

Sources & citations

The use of sources to support the key claims in the paper, demonstrated by:

● The variety of sources used.

● The correct use of an appropriate referencing style for in-text citations and the references page.

● Evidence is obtained from a very limited variety of sources or only from sources provided by the instructor.

● Sources, including AI generated text, are not correctly cited according to APA convention.

● Evidence is obtained from a limited variety of sources.

● Sources, including AI generated text, are not correctly cited according to APA convention.

● Evidence is obtained from a reasonable

variety of sources

● Sources, including AI generated text, are correctly cited according to APA convention for the most part.

● Evidence is obtained from a good variety of sources.

● Sources, including AI generated text, are correctly cited according to APA convention for the most part.

● Evidence is obtained from an extensive

variety of sources

● Sources, including AI generated text, are correctly cited according to APA convention.

● Evidence is obtained from an extensive and well-balanced variety of sources.

● Sources, including AI generated text, are correctly cited according to APA convention.

Weightage for Written Proposal:

Task fulfilment	15%
Content development and persuasion	50%
Organisation of content	15%
Language use	10%
Sources and citations	10%

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University	Singapore Management University (SMU)
Subject	COR1100 Writing and Reasoning

COR1100 Writing and Reasoning Assessment 3 , 2026 | SMU, Singapore

COR1100 Assessment 3 – Business Proposal (35%)

Assessment Overview

Late Submission Policy

Academic Integrity

General Guidelines For Assessment Submission

Format

Submission

Use of Generative AI tools

Assessment 3

Overview

Skills Tested

Deliverables

Word Limit for Written Proposal

Struggling with COR1100 Writing and Reasoning Assessment 3 at SMU?

Rubrics For COR1100 Assessment 3: Written Proposal (35%)

Weightage for Written Proposal:

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