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ASSESSMENT OVERVIEW Components of module This module is assessed by one summative submission, that is, the Dissertation Thesis. All other submissions will not be marked. The requested not to be marked submissions are the Conceptual draft (formative) and the ethics form. A PG dissertation should report an investigation of a business or man
2024 – Semester B Strategic Marketing RBP020L061S Instructions for assessment The mode of assessment: A written report on the design of a marketing strategy and implementation plan for a new or improved product or a service of your choice underpinned by academic and professional literature. The proposed product must be marketed by an existing,
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Learning outcomes Evaluate the financial performance of a real company using ratio analysis. Understand the importance of ratio analysis for internal and external stakeholders. Appreciate the need to balance financial and non-financial measures to evaluate the performance of an organization. cta_question_1
Introduction The role of human resources can be traced back to the days when the first relationships existed between employers and employees, although it was not officially characterized until the late 1800s (Keegan and Francis, 2010). In fact, the first official classification of the human resource function was referred to as the “Personnel”
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Instructions for assessment Summative assessment There will be one summative assessment that involves a comprehensive analysis of the financial and non-financial performance of an international organization (of your choice) and its closest competitor. You are required to select an international organization (company A), identify its closest comp
Requirement: A written report on the design of a marketing strategy and implementation plant for a new or improved product or a service of your choice underpinned by academic and professional literature. - Minimum 20 references with 60% academic references not exceeding 3 years - include diagram and illustration to explain - Business to Consumer p
