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Assessment Details: The world of international business is complex and contested. It is also changing rapidly. These changes apply to international business as a whole, the frameworks and structures of businesses themselves, and the way we understand them. The task of this assignment is to select one of the four international business theories –
Tasks A new provider is planning to enter the cycle hire market in a major city. The service available from the existing provider has become old and dated, and there is an opportunity to compete with them on improved technology and/or price. The new entrant has conducted a user survey and has identified the top four user requirements as: cta_ques
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Assessment task Question1: Write an 800-word report using the case study method for the designated case. Designated case: “Accenture Interactive foresees the rise of 'cagencies'”. Assume the position of the Client Service Director for Publicis Singapore (www.publicis.com.sg). You are tasked to draft a proposal to your Managing Director, hi