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Module Code: 203MKT / 2005 MKT Module Title: Marketing Management Coursework Title: Marketing Strategy Report (Individual Report) – DM QUESTION You have decided to launch a new premium brand of instant health food in Singapore – Gerber Baby Instant Organic Cereal. You are required to prepare a detailed marketing plan for the launch to ens
Module Learning Outcomes Assessed: 1. Demonstrate knowledge and understanding of engineering principles and contextual methodology necessary for the testing of materials to derive properties. 2. Apply an understanding of materials science to understand and evaluate material properties. Overview An experiment will be performed to evaluate the frac
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Assignment 1: Research Proposal Assessment criteria for Assignment 1: 1. Ability to formulate three research questions derived from the broader body of accounting and finance research 2. Ability to justify the research methodologies to be used in this study with reference to appropriate literature 3. Ability to review the relevant literature and e
GUIDELINES You are required to conduct a case study relating to one of the three local banks in Singapore and compile it into a report format. The lecturer will assign the name of one of the three local banks for the purpose of this assignment. You are advised to conduct research by gathering information from the website of the Singapore Stock Exc
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Structure: You have been asked to produce a Professional Development Plan Assessment Learning Outcomes ML01. Assess own skills, competencies and the different learning and development approaches. MLO2. Design a professional development plan, within a specific work context. Details of the assignment The structure/content of the report (portfoli
Case Study The Hellisima is a 150-room resort hotel within an exclusive island in Singapore. Facilities include an 18-hole golf course, spa with 12 treatment rooms, 2 restaurants, and 2 bars, and extensive meeting and event space. The hotel is currently owned & operated by the Ho family which began the property’s development 20 years ago
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Project Background Electronic Voting (E-Voting) is a method of casting votes which uses electronic systems to aid in casting and counting votes in an election in cryptography. It secures Multi-Party Computation (MPC) because of the properties such as transparency, decentralization, irreversibility, and nonrepudiation. In general, two main types of
Assignment Brief: The online space has evolved in presenting new options for the financial economy. Tapping on contemporary examples such as Bitcoin and Crowdfunding, explain how these have shaped and influenced the new model of entrepreneurship. cta_question_3
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Learning Outcomes to be Addressed: Critically examine the economic drivers in the international business environment that influence HRM strategies and evaluate the main HRM theories and models in relation to economic drivers Evaluate the effectiveness of HRM strategies in achieving the goals of employee commitment, flexibility, quality and str
Assessment Learning Outcomes You will see from both the Module Handbook (On the M115LON Moodle site. A sub-set of these is a set of Assessment Outcomes which link to the Rubric as stated below: Critical analyse of the organisation’s strategic direction, determining which theoretical models have valid applications in different environmental co
