University Singapore University of Social Science (SUSS)
Subject BUS371: Doing Business with China

Section A

Question 1

China’s online retail transaction value hit approximately US$1.5 trillion in 2019, an astronomical number that is more than twice that of the United States’. Nonetheless, while China’s e-commerce market is still growing and highly vibrant, the rate of growth has been dipping. Critically assess why this is so and analyze any three (3) factors contributing to this phenomenon.

Question 2

The phenomenon of “social commerce” has been trending in China’s e-commerce market in recent years. In fact, China’s social commerce is predicted to be worth over US$150 billion by 2020. Explain what is meant by “social commerce” and formulate any four (4) key strategies for businesses to leverage this phenomenon in China.

Question 3

China has long been the world’s manufacturing hub. However, with the advent of the Sino-American trade war that started in 2018, businesses have shifted production away from China to other parts of Asia. Critically examine how and to what extent the Sino-American trade war has reoriented supply chains and production networks in Asia.

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SECTION B

Assume that you are an analyst at a global management consultancy. The senior management of your firm is asking you to conduct a presentation to analyze China’s social commerce market scene and strategize ways to leverage this phenomenon for potential business development in China. Your presentation should address the following points:

  1. What is social commerce and why is it important to doing business in China?
  2. Discuss the four (4) most important strategies to leverage social commerce in China and provide the relevant justifications.
  3. Briefly discuss two (2) related challenges for foreign firms interested in tapping the Chinese social commerce market.

Prepare a video recording of the presentation of at least 3 minutes but not exceeding 6 minutes. There are two methods for ECA video assignment submission; either Record Media or Upload Media. For Upload Media, please note that your file size should be no more than 500MB and the format is in .mp4.

SECTION C

Prepare a set of PowerPoint presentations upon which the video presentation is based. Please note that the PowerPoint must be converted to PDF before submission to Canvas.

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