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University National University of Singapore (NUS)
Subject BSP3001: Strategic Management

Case Study Questions – Flight Centre Ltd.

1. What is the significance of strong client relationships for strategy and what innovative measures can be utilized to maintain those relationships?
2. What strategic measures can be employed to cope with constantly changing competitive forces and modalities?
3. What are the implications of shifting from a survival strategy to one of rapid organic growth?
4. Can a global strategy rely on one business model?

Case Study Questions – Siemens B

1. How would you describe the context of the strategic transformation that Siemens faces?
2. With particular reference to digitalization and the creation of an ‘ownership culture’ what are the main challenges Torsten Ende faces in seeking to influence the implementation of the strategy in Siemens businesses?
3. Evaluate the steps already taken and those planned to influence the adoption of Siemen’s future strategy in the businesses.

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