a report which analyses how digital technology could be used to add value to the products and services offered by Barclays Bank, NTU, Singapore

Assignment Details:

You are asked to develop a report which analyses how digital technology could be used to add value to the products and services offered by Barclays Bank. The report should focus upon:

1. the alignment between business, organizational and information strategies, plus;

2. the use of digital technology to keep customers connected; and

3. how Barclays is impacted by regulations concerning open banking and how they could work with authorised partners to gather and process knowledge about banking customers, market trends, competitors and its own operations.

The conclusion should present practical recommendations for the next logical step in terms of Barclays Bank digital strategies.

Open banking can be defined as a collaborative model in which banking data is shared between two or more parties to deliver enhanced capabilities to the marketplace. UK-regulated banks will be able to share their customers’ financial data (e.g. spending habits, regular payments, etc.) with authorised providers as long as consumer permission is received. The potential benefits of these changes include improved customer experience, the development of new revenue streams, and a sustainable service model for underserved markets.

The report is designed to allow you to demonstrate an integrated appreciation of the majority of material within the course. Ideally, you should bring your own experience into the discussions on the case. Good marks will only be obtained by assignments that integrate well the academic knowledge obtained on the course with first-hand experience and ability to see the connections between theoretical models and specific uses of digital technology.

The following should be covered in the assignment:

a) Introduction and Background: Introducing the scope of the report, identification of the context of the organization and for the digital technology itself;

b) Analysis of the way in which the use of digital technology and information systems is used to further business strategy, to change the organizational strategy, to ensure continuous connection with customers or to gather knowledge about customers, competitors or the organization itself;

c) Conclusions and any recommendations for change, improvement and/or learning that follow from the analysis and discussion.