305MKT: Building Corporate Reputation – From Zero to Hero: Brand and Brand Communications Assignment, CU, Singapore

Assessment Title: Building Corporate Reputation – From Zero to Hero

The Brief:

In groups of 6, identify a product or service of your choice. This should be a product developed by your team or maybe an improved version of something that is already in the market. The objective is to promote this product to various stakeholders and map out a strategy to build corporate branding and reputation for this new entry into a highly competitive business environment.

In so doing consider –

1. Product Name/Type/Purpose
2. Identify Stakeholders (using the Categories of Stakeholders from the module)
3. Select Media Classes to promote the brand (tapping on the Media Class classification from the module) as part of an Integrated Corporate Communications Plan
4. Suggest if Corporate Social Responsibility is required to improve brand equity and awareness
5. Highlight any potential trends that can elevate branding and reputation building