BUS368 Group-based Assignment SUSS- Innovation Management and Digital Transformation, Singapore

Question 1

(a) Analyse the seven Innovative Organisational Characteristics of Zen Machines using an appropriate framework that will help to foster a culture of innovation within the company.

(b) Infer on the likely success of recruiting photo imaging scientists to help Zen Machines to develop the “CamPua” Project.

(c) Discuss two new services that can be introduced and integrated into CamPua”.

Question 2

(a) As part of Assembling Knowledge in the New Product Development Activities, compare the characteristics of the three different types of instant printing (dye-sublimation process, Fujifilm Instax Film, and Zink technology).

(For this question, where appropriate, conduct research in support of your answer. In the submission, the website links must be specified, in-text citations and an end-text reference list are required for your answers.)

(b) Describe and appraise how your team’s product concept of an instant camera with printer capabilities that has features that would appeal to the elderly. Your team can use the case evidence in deciding the features to be incorporated and you are allowed to add on features that fulfil the needs of an elderly photographer. Assume that the instant print technology will not affect the outlook of the instant camera.

(c) Examine the list of questions and its corresponding multiple choice answers that can be included in a digital consumer research survey to find out more about the target customer segment, the desirability of the instant camera features and the appeal of the proposed product concept of “CamPua”. Present your answers using the table below:

The Target Market should have two questions. The Camera Features should have four questions. The Product Concept should have two questions.

The Multiple Choice Answers should have a minimum of three options other than the Gender question that has already been provided