| University | Singapore University of Social Science (SUSS) |
| Subject | MN3056K Consumer Behaviour |
Individual Assignment 1:
Lecture 2 covers 3 perspectives (behavioural economic, sociological, psychoanalytical) on what drives consumption choices.
Pick a single consumption event, such as going to a restaurant, buying a car, or any similar choice situation you like and describe how each of the 3 perspectives applies to your chosen situation, critically comparing them.
The essay is to be 1000 words in length and must contain a reference list of all sources consulted (not included in word length).
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