LOG304: Briefly describe ASML’s background, its beginnings, business, and how it grew to its current size: Procurement and Supply Management in the Digital Era Assignment, SUSS, Singapore

Question

1. Briefly describe ASML’s background, its beginnings, business, and how it grew to its current size.
2. Show the importance of procurement and supply chain management for an organization like ASML. Cite specific examples from the video and your research.
3. What is ASML’s business strategy? Illustrate this with a relevant model.
   Appraise how this business strategy is cascaded to its supply management strategies.
4. Peter Wennick, President & CEO of ASML remarked (14:28) tongue-in-cheek that it is “worse than being married because you cannot divorce”.

Defend ASML’s supplier-based management strategies. What are the likely portfolio analysis and risks management of ASML’s supplier base? Cite specific examples and state your assumptions.