| University | Singapore University of Social Science (SUSS) |
| Subject | LOG304: Procurement and Supply Management in the Digital Era |
Question
- Briefly describe ASML’s background, its beginnings, business, and how it grew to its current size.
- Show the importance of procurement and supply chain management for an organization like ASML. Cite specific examples from the video and your research.
- What is ASML’s business strategy? Illustrate this with a relevant model.
Appraise how this business strategy is cascaded to its supply management strategies. - Peter Wennick, President & CEO of ASML remarked (14:28) tongue-in-cheek that it is “worse than being married because you cannot divorce”.
Defend ASML’s supplier-based management strategies. What are the likely portfolio analysis and risks management of ASML’s supplier base? Cite specific examples and state your assumptions.
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