COM222: Retrieved from global warming increasing at an alarming rate, so have efforts to develop sustainable goods and services: Media Relations Assignment, SUSS, Singapore

Retrieved from global warming increasing at an alarming rate, so have efforts to develop sustainable goods and services that are intended to help reduce man’s carbon footprint. As such, Esco Aster’s commercial cultured meat production facility is a step in the right direction for environmentally friendly food production. Please use suitable information from the abovementioned article, Esco Aster’s website, and your own online reading of the concepts of sustainability and sustainable food production for this assignment.

•  Plan for a news conference by developing a list of guidelines for your spokesperson to highlight key features of the world’s first commercial cultured meat production facility.
  Your plan should indicate the concerns of key stakeholders for the environment and for sustainability. The plan should also present an effective pitch for the company of the benefits it is bringing to the environment and to consumers.
• Assume that the news about Esco Aster’s commercial cultured meat production facility has not been officially announced. Using information from the abovementioned article, draft a news release to present an effective pitch for the company in the inverted pyramid writing style.
  Develop a clear news strategy for the title and lead paragraph, and support it with newsworthy points about the company, the product, and the meat production facility and what these mean for sustainability.
• Language, content organization, and APA referencing.