Each student is required to submit a detailed report that incorporates the findings of the research undertaken on the brandings: Branding Assignment, SUSS, Singapore

Each student is required to submit a detailed report that incorporates the findings of the research undertaken on the brandings efforts of the company in relation to building brand equity, brand management across geographical regions as well as time, and the utilization of digital tools.

In conducting your analysis, you are to compare your chosen company with its key competitors in terms of its branding efforts. Be sure to include at least three recommendations as to how the chosen company will be able to undertake a more effective strategic brand management approach.

In preparing your report, critically evaluate and apply the key concepts/theories on the topic of Branding in a Digital Era by researching relevant academic journal articles and specialist textbooks.

Your report must further include current industry and market analyses that are supported by statistics, forecasts, and analyses from government and well industry bodies and reputed analysts.

Each student must submit a report that is based entirely on individual work. Students should ensure that they are familiar with the university policies on plagiarism. Students should familiarise themselves with the University’s policy on the late submission of module work.