Examine and evaluate the selected company’s LinkedIn Company Page using the 7 best practices as recommended by LinkedIn Academy: Marketing Account Management Assignment, SUSS, Singapore

Examine and evaluate the selected company’s LinkedIn Company Page using the 7 best practices as recommended by LinkedIn Academy. Critique the company’s page and compare it against the 7 best practices. Comments must be supported by screenshots which should be neatly cropped, captioned, visible and legible.

Your analysis should consider the following: –

Secondary research conducted on the company and its LinkedIn page – Secondary research conducted on the company’s competitors and their LinkedIn pages – Does it have consistent branding? – Has the company optimized its LinkedIn page for success? – Is it SEO-friendly? – Does it share engaging content regularly? – Does it actively engage with the audience in comments etc.?

Required to submit: –

Part 2: Create a mock-up of a LinkedIn Company Page and a 3-month engagement campaign with relevant and engaging content Individual Assignment 1 Part 2 requires to: Create a mock-up of a LinkedIn Company Page for The Bloom Box. . You may use any graphic editing tool such as Canva, PicMonkey, Photofunia, Photoshop Illustrator, Prezi, etc. to create the mock-up page. Please do not create on the actual LinkedIn platform.

The LinkedIn Company Page must demonstrate your understanding of best practices and features:

a) A profile image and a profile banner in accordance with the ideal sizing requirements and specifications

b) An overview of the company under the tab ‘About’ Finally, create a content calendar that proposes a 3-month engagement campaign on LinkedIn for The Bloom Box, showcasing at least one piece of relevant and engaging content that would help The Bloom Box establish itself in their target audience’s minds and trigger future recall.

Content ideas you may consider:

• Organizing webinars, podcasts, and virtual networking sessions
• Showcasing industry trends/tips/best practices/success stories
• Providing product/service information and recommendations

Explore these links for more ideas:

• A brief descriptive summary of the LinkedIn Company Page created for The Bloom Box
• A description of the best practices have you applied in the creation of The Bloom Box’s LinkedIn Company Page
• An overview of the 3-month engagement campaign

You are required to submit: –

A mock-up Company Page – A maximum of ten slides with visuals and text illustrating and detailing the 3-month engagement campaign, showcasing at least one piece of content and a conclusion; excluding the declaration page and references page