Select a Company from the Clothing Industry in Asia and Provide Critical Analysis of its Internationalization: International Entrepreneurship Assignment, SUSS, Singapore

Task:

First, read the article on the internationalizing strategy of Zara:

https://www.tandfonline.com/doi/pdf/10.1080/09593969.2011.578804?needAccess=true

Select a company from the clothing industry in Asia and provide critical analysis of its internationalization by comparing your company with Zara’s internationalization in a specific country, region, or globally.

For the structure of your assignment and discussion use the following areas:

1. Determinants of internationalization: Critically analyze what has influenced the decisions of the two companies to internationalize in their target countries or regions.
2. Global expansion path and entry modes: Assess the strategic process of entering new markets gradually or as born globals, and the choice of entry modes considering business and social factors.
3. Effects of internationalization on the home economy: Conduct a critical analysis considering also risks for your company compared to Zara and the respective home countries of origin.
4. Suggestions for the future: Based on your analysis, evaluate the internationalization strategy of your company compared to Zara and give recommendations for the future.

You are strongly advised to provide a balanced discussion for a rigorous and well-structured critical analysis of both companies in all aspects. Ideally, for each section above, you should compare the two companies and their internationalization before jumping to the next section rather than discussing all four aspects for Zara then all four aspects for the company of your choice.

Your work should make good use of internationalization theories and academic literature, complemented and combined with independent research on the two companies and their international market.