| University | Singapore University of Social Science (SUSS) |
| Subject | Logistics and Supply Chain Management |
The purpose of this report is to analyze the famous brand of McDonald’s and comment upon the marketing mix of Mcdonald’s. The report incorporates a linkage of elements of the marketing mix and how are they interrelated to each other for the successful completion of a comprehensive marketing plan. The impact of the external environment on the marketing mix in the case of McDonald’s’ is also elaborated. The strategy of Mcdonald’s is identified and how they are able to achieve their respective marketing objectives is further analyzed. The report also addresses competitors’ moves to counter the moves of Mcdonald’s. The last part of the report includes an evaluation strategy which focuses on how the existing operations in a wide range of outlets can be possibly monitored by the senior management of Mcdonald’s. The report ends with a brief conclusion which ties the content of the report together.
Assessment of mc Donald’s Marketing Mix in terms of Customer Satisfaction and
(I) Demonstrate a SWOT Analysis, PEST Analysis of Mcdonald’s for the Asia Market.
(2) Analyse Market Segmentation, Targeting, Posting Strategies a Mcdonald’s for Aia Market.
( 3) Study the Competitors’ Response to Mcdonald’s Marketing Mix.
(4) Monitoring Marketing Mix against actual Marketing Performance.
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