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PSY377 Applied Psychology Of User Experience Assignment Sample SUSS Singapore

The American Psychological Association has listed user experience (UX) as one of the top 10 trends in psychology for 2020. To create a good UX, you should conduct pilot studies and recruit participants who resemble your target population so that they will be more likely to succeed with testing procedures such as remaining hands-off during experiments or analyzing multiple sources of data after complete encounters between researcher/subjects – this is all typical considering when conducting any type A study.

UX is not only important for research purposes, but it is also becoming increasingly more important in the business world. UX design can improve customer satisfaction, loyalty, and revenue. In fact, according to a study by the Nielsen Norman Group, good UX can increase website sales by up to 400 per cent. As you can see, having a good UX is crucial for any business, whether it is conducting research or trying to increase sales.

This course focuses on the role of psychology in shaping user experience. Students will learn how to identify, examine and apply specific psychological principles like motivation or emotions while designing products for users with different needs than their own–a crucial skill if you want your business’ offerings tailored specifically towards each individual’s desires.

So what is UX design? In a nutshell, it is the process of designing products with the user in mind. This means that you focus on creating an enjoyable experience for your customers by taking into account their needs and desires. This may include everything from the layout of your website to the way you word your menus.

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Assignment Task 1: Demonstrate the importance of psychology in determining UX

The psychological effects of poor UX can be severe. User frustration, resentment, and even depression are all potential outcomes of bad design. On the other hand, great UX has been shown to improve cognitive function, user satisfaction, and conversions.

In other words, psychology plays a crucial role in creating successful or unsuccessful user experiences. By understanding how different psychological factors influence our decision-making and behaviour, designers can create interfaces that guide users toward their goals most efficiently and effectively possible.

Some important psychological concepts to keep in mind when designing UX include visuospatial working memory, mental models, flow states, the rule of thumb known as Fitts’ law, and much more. This is just a taste of the vast body of psychological research that can be applied to UX design, and as user needs and technologies continue to evolve, so too will our understanding of how to create the most satisfying user experiences possible.

Assignment Task 2: Appraise key theoretical perspectives underlying UX

There are a few key theoretical perspectives that underpin UX design. 

The first is human-centred design, which focuses on understanding the needs and wants of users to create effective designs. 

Another key perspective is usability engineering, which aims to make interfaces easy to use and navigate. 

Finally, there’s also cognitive psychology, which looks at how people process information and make decisions.

All of these perspectives play an important role in shaping the overall user experience of a product or website. By understanding the needs and behaviours of users, designers can create interfaces that are not only visually appealing but also easy to use and navigate. This ultimately results in a more satisfying user experience for everyone involved.

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Assignment Task 3: Analyse the role of psychology in understanding UX

Psychology plays a critical role in understanding user experience (UX). Psychologists help designers create websites, apps, and other digital products that are easy to use and appeal to users. By studying how people interact with technology, psychologists can provide insights that prevent design problems and improve the overall user experience.

Some of the ways psychologists contribute to improving UX include: 

  1. Conducting usability studies: In UX research, usability studies are used to evaluate how easy it is for users to use a product, identify any problems they encounter, and determine what design changes could improve the experience. Psychologists often conduct these studies by observing users as they interact with digital products and then providing analysis and recommendations based on their findings.
  2. Designing user interfaces: Psychologists play a key role in the design of user interfaces, helping to create designs that are both appealing and easy to use. By understanding how people interact with technology, psychologists can help designers create interfaces that are intuitive and meet the needs of users.

Assignment Task 4: Identity the underlying psychological forces driving specific user experiences

There can be several psychological forces driving specific user experiences. For example, some users might enjoy the feeling of power they get when they’re able to control other people or when they’re able to manipulate or deceive them. Others might enjoy the feeling of being connected to others and feeling like they’re a part of something larger than themselves. And still, others might enjoy the feeling of accomplishment or mastery they get from using a product or service.

It’s important to understand what drives different user experiences so that you can design your product or service in a way that appeals to those motivations and provides an enjoyable experience for your users. And it’s also important to be aware of the potential dangers of certain psychological forces, such as the power to control or manipulate others, which can lead to negative outcomes if not used responsibly.

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Assignment Task 5: Explain the theoretical underpinnings of specific user experience decisions

User experience decisions are based on a variety of theoretical underpinnings, such as cognitive science, marketing, and psychology. Each decision is made to create the most positive user experience possible.

For example, let’s say you’re designing a login screen for a website. You might use cognitive science to determine that people are more likely to remember their username if it’s located in the top-left corner of the screen. Or you might use marketing to determine that providing a progress bar makes users feel more confident about their progress and encourages them to continue using the site.

Every decision a designer makes is based on some sort of theory or research study. By understanding these theories and how they guide design decisions, you can create better user experiences for your projects.

Assignment Task 6: Apply relevant psychological theories and concepts to improve specific user experiences

There are many ways in which we can apply relevant psychological theories and concepts to improve specific user experiences. For example, if we want to increase the likelihood of someone taking the desired action on a website, we can use concepts from persuasion psychology such as social proof or Authority bias. If we want to make a task easier for users or reduce error rates, we can use principles from human factors psychology such as Hick’s Law or Fitts’ Law. And if we want to understand why users behave the way they do, we can use approaches from behaviourism, cognitive psychology, or neuroscience.

In short, there are many different ways in which psychology can be used to improve user experiences. By understanding the principles behind human behaviour, we can create websites, apps, and other products that are more effective and user-friendly.

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