Description
ETTE TEA COMPANY (based in Singapore) has launched their products since 2014. They are a contemporary tea company specializing in tea blends with Singapore and South East Asian taste. Starting with the original Pandan Chiffon tea out of a home kitchen-ette, They now offer an exceptional collection of gourmet tea and artisan tea blends to cafes & restaurants in Singapore, Brunei & The Maldives.
For this task, you are required to proposed a new IMC (marketing plan) for ETTE. Do consider to launch of new products, collaborations, new approach (from traditional to modern/ dynamic) etc. You are also encouraged to consider the current situations; COVID-19 and the increment of unemployment ratings.
PART 01. Succinctly describe who ETTE is; This includes
- ETTE mission, Vision and USP (Unique selling points)
- Define Who they are, what they do and why they do it
- ETTE Target Audience (Demographics)
PART 02. Propose new IMC strategies for ETTE This includes
- Suggest TWO (2) advertising APPEAL that most suitable for the new range of ETTE products – (ELABORATE WHY You choose this appeal)
- Suggest TWO (2) Advertising EXECUTIONAL that most suitable for the new range of ETTE products (ELABORATE WHY You choose this)
- Based on your answer above, suggest THREE (3) best execution channel/ medias for the proposed ETTE Campaign. (ELABORATE WHY You choose this)
- List down THREE (3) ADVANTAGE of EACH chosen channel.
- List down THREE (3) DISADVANTAGE of EACH chosen channel
