You are a Management Consultant and your Client has Asked to you make a Report that will Recommend how your Client’s Business: Business Analytics Report, SUSS, Singapore

You are a management consultant and your client has asked to you make a report that will recommend how your client’s business can use data in the new ways that are becoming more common in the emerging digital economy – ways that are sometimes grouped under the headings of ‘Big Data’ or ‘Business Intelligence’. These new ways of using data might include new products and services and new ways to make, buy or sell products. You can make recommendations for any parts of the business.

Marks will be given for using theoretical ideas from this module, or other academic sources, to understand real business situations. So you must use a Background Literature section to define theoretical ideas and an Analysis section to use them in your analysis of the firm and its situation.

You are encouraged to use the perspectives of the many different stakeholders (e.g. customers, suppliers, regulators, the whole supply chain, the whole market) to come up with ideas.

Any examples that you use must be real and believable, i.e. you can use business ideas or business practices from firms that are different to your client firm but you must be able to justify your points. E.g. you could use a way of analyzing data from company A in industry B to suggest an idea for your client company C. Or you could describe how company D has produced new services for its customers as an idea for your client