| University | Northumbria University (NU) |
| Subject | SM9632: Contemporary Issues in International Business |
Questions
- With reference to the academic literature and using various units of analysis of external environmental factors, suggest the most important external issues driving the acquisition of Woowa by Delivery Hero.
- Conduct internal analysis utilizing relevant academic literature and discuss the areas of expected internal benefits and synergies for both companies.
- With reference to the academic literature, explain the risks associated with this choice of acquisition. Discuss the potential managerial challenges in terms of post-acquisition integration.
- Drawing upon academic literature and theory, critically discuss the possible effects, both positive and negative, of the acquisition on the domestic retail market in South Korea.
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