Nike, Inc. is a Multi-National Organization located in the United States of America (USA) that is Involved in the Design: Management Case Study, SUSS, Singapore

Nike competition strategy case study

Nike, Inc. is a multi-national organization located in the United States of America (USA) that is involved in the design, advancement, making, and global marketing and sales of footwear, apparel, equipment, accessories, and services. The company has for a long time been the key top in the footwear industry.

In the last few years Nike challenge a high competition in its market, the poor management of the high competition result in suffering of financial cost, In 2020 Nike reported a huge loss of $790 million. On the top of that, after years of riding high on the ambitions of youth for the footwear choices , NIKE power is declining at least in the U.S.  Piper Jaffray has a survey on U.S. teen brand preferences finds that NIKE competitors such as Adidas, Puma and New Balance in sports performance gaining higher force and Nike losing its base core.

This analysis will analyse Nike competition strategy and provide a solutions for Nike to overcome the challenges of the high competition thus, raising the financial revenues and Nike’s brand power. The financial loss and Decline in Nike’s brand power are a symptoms of Nike poorly management of the high competition in the market , This analysis will analyse Nike competition strategy  and provide a solutions for Nike to overcome the challenges of the high competition thus, raising the financial revenues and Nike’s brand power .

Problem statement

The primary issue faced by Nike Inc. is Nike competition strategy which lead to fincail loss and decline in Nike brand power over the last few years.Thehigh competitive levels leads the business undertakes intensive marketing among other activities with the aim of winning back its market share. These marketing activities translate to high expenditures that eat into the business’ profit margins resulting in losses in the company. In addition, high levels of competition also result in price wars in the market that affect the business’ profitability. As well as insufficient competition strategy offering competitor to attract the customer, lead the market thus decreasing Nike brand power in the market.

Moreover, In order to overcome the challenges of the high competition that Nike encountered in the market first we selected one of the most competitors of Nike to clarify that Nike competition strategy is in a low performance instead of its competitors’ strategy.

The requirement.

1)Rephrasing the case study (Nike facing high competition)  problem and definition –

2)propose applying Knowledge management technique as a solution to the problem:

• Description of the solution
• Knowledge management process and activity
• How it will solve the problem (determine points such as Perform a Market Research and Innovate Existing Product Offerings in the Market) and brief description of each.
• Implementation plan and the estimated cost

3)propose applying business intelligence technique as another solution for the problem: 

• Description of the solution
• Knowledge management process and activity
• How it will solve the problem (determine points such as Perform a Market Research and Innovate Existing Product Offerings in the Market) and a brief description of each.
• Implementation plan and the estimated cost