| University | University of Birmingham (UoB) |
| Subject | MKT6035: International Marketing Planning |
Scenario
Drawing on your understanding of international marketing topics, you are required to produce a report of no more than 3,000 words to fulfill the following brief.
tasks
You are required to choose ONE foreign brand that is NOT currently available within the market of your choice and then prepare an international marketing plan for entry into your chosen market. The plan must include a brief analysis of the market to assess its level of attractiveness for your chosen brand, a detailed discussion on the relevant areas of the international marketing mix, a comprehensive justification of your recommended marketing strategy and method of entry operations
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