| University | Singapore University of Social Science (SUSS) |
| Subject | MKT351: Consumer Behaviour |
To do up an assignment on Consumer Behavior (Influence on culture).
1. Influence of Culture on Consumer Behavior
1.1 Characteristics influenced by Culture
2. What & Why is culture important in the study of consumer behavior?
2. Values & Norms in Consumer behavior
3. Explain The Value Transfusion model and elaborate (I have uploaded a photo of it)
4. Explain the relationship between Consumer Beliefs, Feelings, Attitudes, and intention (I have loaded a photo of it)
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