LOG206 Roy Jakobs, Philips CEO said in a recent interview “Before we were all seeking the optimal global: Transport Management and Technology Assignment, SUSS, Singapore

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University Singapore University of Social Science (SUSS)
Subject LOG206: Transport Management and Technology

Question 1
Roy Jakobs, Philips CEO said in a recent interview “Before we were all seeking the optimal global supply chain efficiency, now we need to source, manufacture, and deliver much closer to our end markets even if that means higher costs” (see more at: https://www.businesstimes.com.sg/companies-markets/consumer-healthcare/china-businesssupply-chain-undergoing major-changes-philips).

Explain, with relevant rationale, whether you agree or disagree with his opinion. How would this affect the different utilities that transport adds to products? Your answer should include relevant examples and references for illustration.

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