Question:

You are required to prepare a market cultural report on Vietnam. You are to provide insights on the culture of the host market, how it is different from your home country (Singapore), and highlight what cultural factors to take note when doing business in that country.

Develop a report covering:

1. The rationale for your country of choice. This could be related to your business (your work), your studies (further education), your family (relatives residing), or personal reasons (honeymoon, holiday, retirement, etc).

2. A detailed cultural analysis of the host country. Showcase and explain some unique cultural components of your chosen host country.

3. Highlight the business culture of the host country, and how it differs from that of your own.

4. Using Hofstede’s business culture dimensions, explain what foreign companies need to consider in order to operate effectively in the chosen host country.

5. Conclusions.

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