EMT223 Venue Management in Performing Arts Spaces Tutor-Marked Assignment 02 July 2025 Presentation, Singapore

TUTOR-MARKED ASSIGNMENT (TMA02)

This assignment is worth 14% of the final mark for EMT223 Venue Management in Performing Arts Spaces

The cut-off date for this assignment is Wednesday, 22 October 2025, 2355H.

Notes to Students:

1. You are to include the following particulars in your submission: Course Code, Title of the TMA, SUSS PI No., Your Name, and Submission Date.
2. Use Times Roman font size 12, 1.5-line spacing. Your report should not exceed 2,500 words. You might be penalised for not adhering to the format.
3. Compose your TMA using MS Word, and save either as .doc or .docx (preferred). Name your document file strictly in this format – CourseCode_TMA02_FullName. Use underscore without spacing. For example, EMT223_TMA02_TanMeiMei (omit D/O, S/O).
4. Submit your report in the form of a single MS Word file on or before cut-off date shown above. Reports submitted via email will NOT be marked. Re-submission is NOT allowed after the cut-off date (including grace period).

WARNING ON PLAGIARISM OR COLLUSION

Plagiarism and collusion are forms of cheating and not acceptable in any form of a student’s work, including this assignment. You are in effect taking work done by others or work done together with others and passing it off as your own. You can avoid plagiarism by giving appropriate references when you use some other people’s ideas, words or pictures (including diagrams). Refer to the American Psychological Association (APA) Manual if you need reminding about quoting and referencing. You can avoid collusion by ensuring that your submission is based on your own individual effort. Your tutor will NOT mark any portions that cannot be read by Turnitin, unless otherwise specified.

The electronic submission of your assignment will be screened through a plagiarism detecting software. For more information about plagiarism and cheating, you should refer to the Student Handbook. You are reminded that SUSS takes a tough stance against plagiarism or collusion. Serious cases will normally result in the student being referred to SUSS’s Student Disciplinary Group. For other cases, significant marking penalties or expulsion from the course will be imposed.

Note on using ChatGPT or AI for your assignment

ChatGPT is a powerful tool that can assist you in generating content and exploring ideas. However, we strongly recommend that you do not rely solely on ChatGPT for your assignments for the following reasons.

Assignments are designed to enhance your understanding of your subject. Thinking through your course materials, seeing their relevance in real life applications, and applying them to solve problems will help you develop a deeper understanding and appreciation of the subject. By depending heavily on ChatGPT, you thus lose the opportunity to develop your critical thinking and problem-solving skills.

While ChatGPT can generate responses for you, it cannot understand the specific context of your assignment. This could result in irrelevant answers which will impact your grades negatively. Worse still, it could generate inaccurate responses or errors, which again will result in a lower grade for you. Lastly, you must maintain academic integrity throughout your educational journey. If you must use ChatGPT or other AI systems, be sure to verify the accuracy of the generated content and rephrase in your own words, before integrating in your own work in a responsible manner. Do not cut and paste chunks of answers from the GenAI software into your report – this will definitely be detected.

As part of your submission, declare how you have utilized AI tools in preparing your report. The declaration should cover the following points:

Non-Usage Declaration:

If you did not use any AI tools, please explicitly state this in your declaration. Example: “I did not use any AI tools in preparing my answers for this exam. The work submitted is entirely my own.”

Usage Declaration

• AI Tools: Specify the AI tools or platforms you have used (e.g., ChatGPT, Grammarly, Copilot).
• Purpose: Describe the purpose for using these tools (e.g., generating ideas, checking grammar, coding assistance).
• Extent of Use: Explain the extent of using AI (e.g., occasional help, significant part of the process).
• Originality: Confirm that the final submission is your own work and that AI tools were used to support, not replace, your own efforts.

Note that Turnitin can detect AI generated content, and you will be subjected to the same penalties outlined under plagiarism.

Question 1

You are a Programming Officer for The Drama Centre, located at the National Library Building in Victoria Street. You have been assigned a budget of SGD 500,000 to present FOUR (4) productions as part of a Comedy Festival.

A summary of your deliverables are listed below:

1. Each production must comprise of a minimum of FOUR (4)
2. For each production, you are expected to recover all costs OR deliver a profit of at least 20% for each.
3. Working with your marketing colleagues, you must secure adequate sponsorships (both cash and in-kind) to offset some (not all) costs for the Festival.
4. Income from ticket sales must constitute at least 50% of all income generated.
5. All travel, accommodation, ground transport and meals must be organised and paid for by the Drama Centre.

Additional Information:

1. Production A (Stand-up Comedian)
   a. Has a total cost of SGD100,000
   b. Will be flying in from Perth, Australia
   c. Total headcount of 3 people
   d. Will be in Singapore for 4 days and 3 nights
2. Production B (Physical Comedy Duo)
   a. Has a total cost of SGD150,000
   b. Will be flying in from Tokyo, Japan
   c. Total headcount of 2 people
   d. Will be in Singapore for 4 days and 3 nights
3. Production C (Ventriloquist)
   a. Has a total cost of SGD 150,000
   b. Will be flying in from San Francisco, USA
   c. Total headcount of 3 people
   d. Will be in Singapore for 4 days and 3 nights
4. Production D (Musical Comedy Production)
   a. Has a total cost of SGD100,000
   b. Will be flying in from Auckland, New Zealand
   c. Total headcount of 15 people
   d. Will be in Singapore for 5 days and 4 nights
5. For the last edition of the Festival, 70% of all tickets were sold at an average price of SGD 65.

6. A presenting sponsor, at a total value of SGD 80,000, was secured. No other sponsorships were secured.
   
7. Discounted airfares and hotel rates were secured. On average the discounts amounted to 15% for each air ticket, and 20% for each room night booked.
8. Meals amounted to an average of SGD25 per head per meal (breakfast, lunch and dinner).

9. An internal charge of SGD 85,000 was booked against each of the productions presented as venue costs.

Based on the information provided, and your research into the capacity of the Drama Centre and other associated consumables, answer the following questions:

(a) Develop a plan for organising and presenting your Festival. Summarise all the key aspects of your plan, highlighting strengths, opportunities, threats and weaknesses. Outline your considerations and supporting points in the form of a SWOT analysis.

(40 marks)

(b) Identify all costs that would have to be borne for presenting the Festival. Be sure to include cost items that may not have been summarised in the points above. Explain your reasons for including them. Use data from actual productions to support your answer. Determine the approximate costs of the Festival. Show the difference between the actual costs and the budget assigned.

(20 marks)

(c) Identify THREE (3) cost items that would be suitable for sponsorship and explain your reasons for selecting them. Categorise them into cash or in-kind sponsorships, detailing your reasons for one or the other.

(20 marks)

(d) Present an Income/Cost summary for each production, and the Festival in total. Detail your assumptions, calculations and limitations.

(20 marks)

You should state and justify all assumptions and conclusions made; with their limitations and exceptions or exclusions.

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