University | Singapore Management University (SMU) |
Subject | Strategic Management and Leadership |
Learning Outcomes
On successful completion of this assignment you will be able to:
- Identify and assess contemporary approaches to strategic management and leadership.
- Analyze and differentiate the roles of process and leadership in strategic management.
- Assess the role of understanding the external operational environment of an organization in making strategic decisions.
- Apply and critically appraise the strategic approaches to practical situations in various types of organizations.
- Evaluate the importance of recognizing the necessity of making tactical responses to strategic management decisions.
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Your Task
Carry out a full strategic analysis of a large multinational organization of your choice within the global food retailing market. Your analysis should include as a minimum:
- A critical review of the external and market environments of the organization, including a review of such aspects as key trends, the primary opportunities and threats experienced, and a review of the market. (LO1, LO2, LO3, LO5)
- A critical evaluation of the organization’s key resources – human, financial, and its core competencies, including how it adds value. (LO1, LO2, LO4)
- Based on your findings, identify what challenges you believe the company will face in the future and how to address them. (LO5)
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