BUS100: How does strategic planning differ from operational planning? Relate an example of each: Business Skills and Management Tutor-Marked Assignment, SUSS, Singapore

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University Singapore University of Social Science (SUSS)
Subject BUS100 Business Skills and Management

Question 3

Answers to the two questions below should not exceed 300 words each.

(a) How does strategic planning differ from operational planning? Relate an example of each. You may draw upon your work experience or your MonsoonSIM game experience.

(b) Discuss whether marketing and promotion create value for customers. Illustrate your answer with an appropriate example.

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