ASB-1600: In View of the Dynamic Nature of the Marketing Environment, to What Extent do You Consider: Marketing Assignment, MDIS, Singapore

University Management Development Institute of Singapore (MDIS)
Subject ASB-1600: Marketing


In view of the dynamic nature of the marketing environment, to what extent do you consider consumers to be, in practice, central to marketing activities?

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Learning Outcomes

In completing this assignment student should be able to:

  • explain the nature of the environment within which marketing takes place
  • display an understanding of the ever-changing nature of the marketing environment and how this impacts marketing activities
  • discuss meaningfully the central role of consumers in the formulation of a marketing strategy
  • analyze the relative importance of consumers and the marketing environment in the implementation of a marketing plan
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