| University | University of Hertfordshire (UoH) |
| Subject | Contemporary Issues in Business and Management |
As the business environment becomes increasingly competitive, the necessity of accommodating the needs of some stakeholders in corporate planning has grown in importance.
Companies now look to work more effectively with the organisation’s internal and external stakeholders to create a more harmonious relationship and to ensure their needs are considered within corporate planning to reduce any negative impacts.
With an organisation’s actions being closely scrutinised by clients, suppliers, bankers and media and other stakeholders, it is increasingly important to understand the nature of, and maintenance of, these relationships for mutual satisfaction. This understanding is at the core of this assignment.
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