| University | Nanyang Technological University (NTU) |
| Subject | Marketing Research |
- Apply critical thinking and analytical skills in the broader context of research and scholarship in the marketing research field.
- Identify, gather, and analyze appropriate marketing information for management decision-making.
- Formulate, organize, and conduct a marketing research project in a group environment.
- Apply and evaluate various data collection techniques and methods of data analysis.
- Developing the skills for statistical data analysis.
- Write a comprehensive market research report to assist decision-makers.
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