Apply critical thinking and analytical skills in the broader context of research and scholarship in the marketing research field: Marketing Research Assignment, NTU, Singapore

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University Nanyang Technological University (NTU)
Subject Marketing Research
  1. Apply critical thinking and analytical skills in the broader context of research and scholarship in the marketing research field.
  2. Identify, gather, and analyze appropriate marketing information for management decision-making.
  3. Formulate, organize, and conduct a marketing research project in a group environment.
  4. Apply and evaluate various data collection techniques and methods of data analysis.
  5. Developing the skills for statistical data analysis.
  6. Write a comprehensive market research report to assist decision-makers.

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