| University | Singapore University of Technology and Design (SUTD) |
| Subject | Social Media and Online Reputation |
- Analyze the key concepts of Social Media and evaluate their evolution with respect to hardware, software, service provision, supply, and as a medium for advertising and communication.
- Critically examine the impact of Social Media on Online Brand Reputation and identify opportunities and challenges for marketers in this area Indicative Content
- Introduction to social media and Online Reputation
- Social Media Goals and Strategy
- The Digital Consumer
- Influencer Marketing
- Content Marketing
- Social Listening
- Crisis Management
- Personal Branding
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