| University | PSB Academy (PSB) |
| Subject | 7WBS2008 Strategic Marketing Planning and Entrepreneurship |
7WBS2008 Assignment CW 2
| Module Title: | Strategic Marketing Planning and Entrepreneurship | Module Code: | 7WBS2008
|
| Assignment Format & Maximum Word count | CW2: Ideation and Launch Plan Individual Report (3,000 words +/- 10%) | ||
| Coursework Submission: | Time: 23:59
Date: Monday 29 December 2026 |
Struggling with your 7WBS2008 Assignment Coursework Work 2?
Native Singapore Writers Team
- 100% Plagiarism-Free Essay
- Highest Satisfaction Rate
- Free Revision
- On-Time Delivery
Assessment Criteria
Learning Outcomes: Knowledge and Understanding assessed in this assignment:
LO1 Develop a critical understanding of the role and processes of strategic marketing planning in the creation of value and/or competitive advantage for an organisation.
LO3 Critically appraise the role and processes of innovation and business model
development to create new ventures, products and services in response to grow the opportunities.
LO4. Synthesize evidence within the market environment in the context of contemporary issues, including digital transformation, marketing ethics and sustainability
Learning Outcomes: Skills and Attributes assessed in this assignment:
LO1 Integrate and apply academic concepts and literature, and secondary research in the context of a strategic marketing plan.
LO2 Evidence a range of entrepreneurial skills through a new venture or new
product/service development project including team working, ideation, innovation, evaluation, communication and persuasion.
LO3 Justify financially viable business models, launch plans and roadmaps that will deliver sustained growth in response to clearly identified market opportunities.
LO4. Critically evaluate key issues using academic concepts and literature.
Detailed Brief for Individual / Team Assignment
Assignment Title: Individual Report: Ideation and Launch Plan
The assignment should be submitted via Canvas as one word doc comprising:
1) Assessment Cover page 2025-26 (your declaration of AI use).
2) Your professionally presented academic report complete with cover page, contents list, (and appendices), and references.
The file name should be your SID and 7WBS2008 Strategic Marketing and Entrepreneurship CW2 (e.g. (1234567 7WBS2008 Strategic Marketing and Entrepreneurship CW).
Description of the assignment, task, content and structure:
This assignment follows on from the first assessment. You should choose the same option as you did for the first assessment ‘Situation Analysis’.
Option 2
You are a marketing consultant specialising in social enterprise. You have been approached by a social enterprise company in the UK to help them develop a new product or service. (You will need to decide which social enterprise you would like as a client.)
You have already given a presentation to the client offering a situational analysis that critically evaluated the internal and external environment and made recommendations to provide customer value and competitive advantage through new product development and innovation.
Building on your situation analysis from assignment one, construct your individual ideation process, collect results, and write up an individual report on a new product/service for the existing company within the UK social enterprise industry / third sector you have chosen. The product/service must be brand-new and should not already exist within the chosen company. Please note that the Tutors will check to see if your chosen product/ service already exists or not – it cannot be something that the company already has.
Detailed instructions for both options:
Part 1: Ideation
Decide on which tools and techniques you wish to use to help with your ideation process:
- Mind-mapping …
- Mood boards etc
- Collect research, literature, and evidence.
Report on your ideation process and evaluation using relevant theory and frameworks. (You may submit your notes on this as a separate file or added as an appendix.)
Data collected as part of your evaluation can also be added as a referenced appendix to your submission.
Think about the organisation:
- What makes the brand?
- What is your competitive advantage?
- Innovations: show your ideation process and evaluation using relevant theory and frameworks
- What have other companies in your sector done?
- What does your research show?
- You may also want to reconsider the company values that were discussed in your presentation – does the new product add any further value?
Part 2: Launch Plan
Next, you must develop your business model and detail the launch plan. Finally, you must show how you will monitor and measure the success of the launch.
Within this section you may wish to consider some of these headings:
- Business Model: what is your business model canvas (this will be a new product service plan rather
than a full business plan) - Detailed Launch Plan: explain & detail your plan using marketing frameworks. Include objectives.
- Provide a timeline/Gantt chart or similar
- In-depth appraisal of how the plan will be monitored, measured and evaluated
Referencing and Resources:
You should include a minimum of 20 credible references.
Read and use a range of recent academic resources, e.g. books, journals, websites for Mintel reports, Keynote, Business Source Complete etc. Do NOT use Wikipedia/ company website references alone, nor should you use Student/ Essay websites.
You must use Cite Them Right Harvard Reference style. You can receive help with referencing via CASE (Centre for Academic Skills Enhancement) or at the Online LRC or via this link: herts.ac.uk.
See also ‘Student Support and Guidance’ on page 5
Tips and specific instructions:
- Use content in Module Units 4, 5, 6 and 7 to help you complete this assignment.
- Use relevant theories and frameworks to help structure your report.
- You may use any relevant marketing planning models.
- Concentrate on your report’s critical quality and depth, not the number of points.
- Give evidence to support your analysis and recommendations (e.g. market data).
- Interpret rather than just present numbers.
- Paraphrasing others’ views and citing/referencing the relevant source is generally better than using
direct quotes. - Check grammar, use UK spelling and try to use PEEEL to structure your main paragraphs. Refer to CASE
- Evidence of independent thought and original applications may improve your mark.
- Add a cover page with Module Name, Number, Student ID and word count.
Please also refer to the assignment support section where you will also find a coursework checklist.
Any specific instructions:
The HBS Grading Criteria (rubric) will evidence how marks are awarded for individual parts of the assignment i.e. Presentation and Structure, Intellectual Curiosity and Referencing, Content, Analysis, Discussion – see
Mark Scheme below:
| Criteria | Weighting |
PRESENTATION AND STRUCTURE
|
10% |
INTELLECTUAL CURIOSITY
See ‘Referencing and Resources’ detail on page 3 |
10% |
| CONTENT / TERMS / FINDINGS / DEFINITIONS
Content included – as specified in the assignment brief and assignment guidance.
|
20% |
BUSINESS APPLICATION AND INTEGRATION OF DATA / LITERATURE
|
30% |
DISCUSSION / ANALYSIS / CRITICAL EVALUATION / CRITICAL REFLECTION:
|
30% |
| Total | 100% |
Use of Generative AI
Your use of generative AI (genAI) tools in this assessment must follow one of the three categories below. Your Module Leader will indicate which category applies:
You are permitted to use Category 2 – Proofreading only permitted
Category 1 – Authorised use of AI
You are permitted to use genAI tools to create content for your work and to proofread your work. Alternatively, you may use a proofreader or non-genAI proofreading service.
Category 2 – Proofreading only permitted
You are permitted to use genAI tools (or a proofreader or proofreading service) to proofread your work, but you are not permitted to use AI tools to create content. This applies even if the assessment includes marks for English and grammar.
Category 3 – AI use not permitted
You are not permitted to use genAI tools for content creation or proofreading. This category applies where all or most marks are awarded for language proficiency (including spelling, punctuation, and grammar).
Students must comply with the category selected for this assessment. Improper or undeclared use of AI tools may be considered academic misconduct. For further guidance, please visit: ai-tools
Need expert support for your Strategic Marketing Planning & Entrepreneurship Assignment?
7WBS2008 Individual Report
| INDIVIDUAL REPORT
|
Presentation & structure | Intellectual curiosity (including use & presentation of Harvard Referencing) | Content | Application & Integration | Discussion /Analysis /Critical evaluation &/or Reflection |
| Task details
|
A professional report that follows report structure, excellent English grammar and spelling and keeps to word limit of 3,000 words ± 10% | Follows Harvard style for in-text citation & Reference List. Uses a minimum of 20 reliable and relevant sources | Content included – a professional report that uses concepts taught on the module. Includes Part 1 (Ideation) and Part 2 (Launch Plan)
|
Integration & application of information – drawing on a range of relevant industry analysis and relevant marketing frameworks | Evidence of preparation in order to develop the discussion through an appropriate line of argument. Evidence of critical thinking is demonstrated through discussion of the findings against the theories and frameworks. |
| Marks | 10 | 10 | 20 | 30 | 30 |
| 90 – 100
Outstanding |
Outstanding presentation & report structure, with numbered paragraphs, list of contents/figures & appendices and cross referencing
Adheres to word count
Contents logically presented
Articulate & fluent academic writing style with ideas cross referenced. No grammatical / spelling errors
|
Outstanding selection of quality sources, well beyond core & recommended resources. Minimum of 20 credible sources including core text books.
Outstanding standard of referencing within text & consistent use of Harvard referencing system (follows Cite Them Right for in-text citation and reference list) Accuracy of in-text references & full details shown in Reference list.
|
Outstanding exploration of topic showing outstanding knowledge & understanding of topic through thorough & appropriate research
Impressive choice and range of appropriate module content including synthesis between theoretical models and practical application.
All aspects of Part 1 (Ideation process) and Part 2 (Launch Plan) included.
|
Outstanding business insight & application. Outstanding integration of literature/data into work, showing outstanding links between practical application and theory.
Relevant marketing frameworks from coursework guidance and module content Outstanding breadth and depth – Really relevant issues have been discussed and articulated and their impact has been well analysed with great examples showing outstanding alignment with business practice
|
Outstanding line of argument and development of discussion resulting in an outstanding convincing, logical and thoroughly evidenced argument. Highly developed/ focused work with thorough consideration of all possibilities and aspects of the topic. Evidence of critical thinking is demonstrated through discussion of the finding against theory and informing ideation
Relevant recommendations have been made |
| 80 – 89
Excellent |
Excellent presentation & report structure, with numbered paragraphs, list of contents/figures, appendices.
Adheres to word count
Contents logically presented
Articulate & fluent academic writing style. Only minor errors |
Excellent selection of quality sources. Evidence of independent searching beyond core & recommended resources. Minimum of 20 credible sources including core text books.
Excellent standard of referencing within text & consistent use of Harvard referencing system (follows Cite Them Right for in-text citation and reference list) Accuracy of in-text references & full details shown in Reference list |
Excellent level of knowledge & understanding of module content demonstrated.
Evidence of appropriate reading and research with wide choice and range of appropriate content showing some synthesis between theory and practical application
Only minor omissions from Part 1 (Ideation Process) or Part 2 (Launch Plan)
|
Excellent business insight & application. Excellent integration of literature/data into work, showing excellent links between practical application and theory.
Relevant marketing frameworks from coursework guidance and module content Excellent breadth and depth – Really relevant issues have been discussed and articulated and their impact has been well analysed with some great examples showing excellent alignment with business practice
|
Excellent line of argument and development of discussion, resulting in an excellent convincing, logical and evidenced argument.
Clearly developed points all of which are relevant to the topic. Evidence of some critical thinking is demonstrated through discussion of the finding against theory and informing ideation
Relevant recommendations have been made |
| 70 – 79
Very Good |
Very good presentation & report structure, paragraphing, use of numbering, list of contents/figures,
appendices.
Adheres to word count
Contents logically presented
Fluent academic writing style. Very few grammatical errors & spelling mistakes. |
Very good selection of quality sources beyond the recommended resources. Few irrelevant/poor quality sources used. Minimum of 20 credible sources including core text books.
Very good standard of referencing within text & consistent use of Harvard referencing system (follows Cite Them Right for in-text citation and reference list). Accuracy of in-text references & full details shown in Reference list. |
Very Good level of knowledge & understanding demonstrated of module content. Includes some theoretical models but could be developed further with more synthesis between theory and practical application.
Covers most relevant points & issues: Few errors / omissions in content of Part 1 (Ideation Process) and Part 2 (Launch Plan)
|
Very good business insight & application. Very good integration of literature/data into work showing very good links between practical application and theory. Mostly relevant marketing frameworks from coursework guidance and module content.
Very good breadth and depth – Some really relevant issues have been discussed and articulated and their impact has been reasonably well analysed with great examples showing very good alignment with business practice.
|
Very good line of argument and development of discussion, resulting in a very good convincing, logical and evidenced argument.
Mostly relevant points – some may benefit from further development &/or evaluation/comparison. Very good demonstration of critical thinking through discussion of the finding against theory and informing ideation.
Relevant recommendations have been made but could be better linked to the rest of the report
|
| 60 – 69
Good |
Good presentation & report structure with use of numbering, list of contents/figures,
Appendices, but contents could be presented more logically.
Adheres to word count
Writing is mainly good with some flow and spelling &/ or grammatical errors seldom impede understanding.
|
Good selection of quality sources but some irrelevant/poor quality sources used beyond the recommended reading. Minimum of 20 credible sources including core text books.
Good standard of referencing within text & consistent use of Harvard referencing system ((follows Cite Them Right for in-text citation and reference list). Accuracy of in-text references & full details shown in Reference list. |
Good grasp of the topic & some of its implications presented.
Good knowledge & understanding of module content is demonstrated but more links with theoretical models needed
Some omissions in content from Part 1 (Ideation Process) and Part 2 (Launch Plan)
|
Good business insight & application.
Good integration of literature/data into work showing good links between practical application and theory. Some relevant marketing frameworks from coursework guidance and module content.
Good use of literature/data with good breadth and depth: Some relevant issues have been discussed and articulated and their impact has been analysed reasonably well with relevant examples showing good alignment with business practice
|
Good line of argument and development of discussion, resulting in a good convincing, logical and evidenced argument but
more ideas/points/options could be addressed or developed further. Good demonstration of critical thinking through discussion of the finding against theory and informing ideation.
Some relevant recommendations have been made but could be better linked to the rest of the report |
| 50 – 59
Clear Pass |
Satisfactory: Clear presentation & report structure with paragraphing that is effective for the most part but contents could be presented more logically.
List of contents/figures /appendices missing
Adheres to word count
Writing is mainly clear but some spelling &/ or grammatical errors may slightly impede understanding.
|
Satisfactory: Some quality sources used. Research did not go beyond the recommended sources. Minimum of 20 credible sources including core text books.
Satisfactory referencing within text but some inconsistent use of Harvard referencing system (does not follow Cite Them Right for in-text citation and / or reference list consistently): there may be minor inaccuracies.
|
Satisfactory content / level of knowledge of the topic but lacks depth and level of content needed. May benefit from further research. Addresses most of the task but further links between the organisation and theory could have been incorporated here. S
Some errors / omissions in content for Part 1 (ideation Process) and Part 2 (Launch Plan)
.
|
Satisfactory business insight & application. Limited integration with literature/ data – links between practical application and theory need developing. Few relevant marketing frameworks from coursework guidance and module content
Use of literature/data but limited in breadth or depth. Alignment with business practice could be developed further. |
Satisfactory line of argument and development of discussion, resulting in a satisfactory, logical and evidenced argument but some points irrelevant or superficially made so need further development. Satisfactory demonstration of critical thinking through discussion of the finding against theory and informing ideation.
Satisfactory ability to combine some information but you could have synthesised this across different sources better and more completely to produce a better report
|
| 40 – 49
Marginal Fail |
Weak: Basic report structure but doesn’t use paragraphs numbering effectively and list of contents/figures /appendices missing
Does not adhere to word count
Not always written clearly & has grammatical & / or spelling errors which impede understanding. Must see CASE with feedback |
Weak: Limited evidence of appropriate research. Some use made of recommended reading, but the majority of sources are irrelevant/of poor quality.
Did not include a minimum of 20 credible sources including core text books.
Weak use of Harvard referencing system with errors & inconsistently applied (does not follow Cite Them Right for in-text citation and reference list consistently). Must see CASE/ Information Managers (LRC) with feedback
|
Weak: Limited content / knowledge. Limited or muddled understanding of the topic/question. Many more links between the organisation and theory should have been incorporated here.
Does not meet all the learning outcomes. Many errors / omissions in content for Part 1 (ideation Process) and Part 2 (Launch Plan)
Must see CASE with feedback
|
Weak: Unsatisfactory evidence of business application & insight
Needed to demonstrate your wider reading and research and work needs to show better links between practical application and theory.
No relevant marketing frameworks from coursework guidance and module content Must see CASE with feedback
|
Weak: Limited evidence of discussion/analysis/critical evaluation & reflection resulting in a weak argument that needs further evidence to become convincing.
More development & comment needed to produce a better report for your level of study. May need to do more than describe. Must see CASE with feedback
|
| 20 – 39
Clear Fail |
Inadequate: Limited or poor structure. Inadequate report format. Muddled work with many spelling & / or grammatical errors.
Must see CASE with feedback |
Inadequate: Little evidence of appropriate research. Few quality sources used from recommended reading.
Did not include a minimum of 20 credible sources including core text books
Inadequate use of Harvard referencing with many errors &/or inconsistencies. Must see CASE/ Information Managers (LRC) with feedback
|
Inadequate: Lacking in relevant content/ knowledge. Content irrelevant / inaccurate. Does not meet all the learning outcomes.
Must see CASE with feedback
|
Inadequate: Lacks evidence of business application & insight. Some literature irrelevant to topic. Work needs to show better links between practical application and theory
Must see CASE with feedback
|
Inadequate: Lacking / inadequate level of discussion/ analysis/critical evaluation & reflection. Descriptive.
Must see CASE with feedback
|
| 0 – 19
Little or Nothing of merit |
Nothing of merit: Poorly written work, lacking structure, paragraphing / signposting.
Many inaccuracies in spelling & grammar.
Must see CASE with feedback |
Nothing of merit: No evidence of research. No use made of recommended reading. Sources are irrelevant & of poor quality.
Did not include a minimum of 20 credible sources including core text books Little or no attempt to use Harvard referencing system. Must see CASE/ Information Managers (LRC) with feedback |
Nothing of merit: Unsatisfactory level of knowledge demonstrated.
Content used irrelevant / not appropriate/ to the topic. Does not meet the learning outcomes.
Must see CASE with feedback
|
Nothing of merit: No evidence of appropriate business application & insight.
Must see CASE with feedback
|
Nothing of merit Unsatisfactory level of discussion/analysis/critical evaluation & reflection
Must see CASE with feedback |
Can't Complete Your PSB Academy Assignments on Time?
The 7WBS2008 Strategic Marketing Planning and Entrepreneurship CW2 demands strong ideation, critical use of marketing frameworks, and a financially viable launch plan aligned with social enterprise goals. Many students struggle to link theory with real UK market evidence while meeting Harvard referencing and AI-use rules. At Singapore Assignment Help, our subject-matter experts deliver 100% human-written, AI-free strategic marketing sample. Get structured ideation support from Marketing Assignment Help specialists experienced in launch planning and business model canvases. For reliable academic guidance across modules, trust SG Assignment Helper and submit with confidence.
Looking for Plagiarism free Answers for your college/ university Assignments.
- PSB7005CL Leadership: Towards Mastery of Leading Change and Inclusivity Assignment Brief – Nov 2025
- BBS67 Principle of Finance Individual Assignment | The University of Melbourne
- EPAE102 Aircraft Materials and Hardware Documentation Project 1 | TP
- EPAE101 Aircraft Maintenance Practices Documentation Project 1 | TP
- NUR3015 Health and Social Policy Summative Assignment Report 2025/26 | SIT
- PS5009MKT Digital Business Assessment Coursework | Coventry University
- 5007MKT Marketing Insight Assignment Coursework 2 – Coffee Shop Industry | Coventry University
- HL3044 The Legends of King Arthur Assignment Semester 1, AY2025-26 | NTU
- AVM343 Airport Design and Planning ECA July Semester 2025 | SUSS
- ICT239 Web Application Development End-of-Course Assessment – July Semester 2025