3012MKT: you are required to develop and deliver an original advertising campaign: Creative Advertising Development Coursework, CU, Singapore

Advertising Development & Execution Pitch

Assessment Information

This assignment is an individual assignment (Pitch). This assignment requires you to complete your advertising campaign for the client you have chosen for
CW1. Having completed the situational analysis for CW1, you need to finalise your advertising objectives.

Now you are required to develop and deliver an original advertising campaign. This campaign must include at least one of the following elements of original advertisement creative design: print, video, radio, digital, online, or any other indoor or outdoor advertisement and media required by the client of your choice. Then you should present your campaign(s) to the examiner(s) along with other requested details (see below) in the form of a pitch presentation.

CW2 must focus on the same client that you selected for CW1.

Your pitch presentation will be scheduled as an in-class appointment with a time slot of 15 minutes (which includes setting up and time for assessor questions – pitch time is 10 minutes). The schedule will be published on the VLE. The pitch presentation is the core part of this assessment.

You are also required to submit using TurnItIn any supporting materials (e.g., the PowerPoint presentation) of the pitch.

Content Requirements

You should follow the recommended steps to develop and deliver your pitch:

• Recap on relevant key issues.
• Finalise objective(s) for the advertising campaign(s)
• Explain your strategy and tactics
• Explain the development and creative process behind your ideas
• Demonstrate and discuss your advertisement campaigns
• Discuss how your advertisements will influence consumers
• Discuss budget and timeline
• Justify how your campaigns will be evaluated